By Mary Lynn Berilla & Cori McGownd Perfect Your Image.

Target Market Female Middle, upper class College and up Married with kids Values her image Urban/higher end suburbs

Melissa Moore 32 yr old female Married with one kid Lives in Clayton Magazine editor and husband is a plastic surgeon Upper class Values: – Her image – Her child – Quality products – Willing to pay for brand name Lifestyle: – Works and has nanny during day – Likes to make time to spend with friends – Spends most of weekends with family – Works out

Day at the Park Clothing from: Burberry (watch), babyandmeboutique.com (stroller), lululemon athletica (pants), Vera Bradley (diaper bag), Coach (shoes), Ralph Lauren (shirt)

Night out with friends Clothing from: Nordstrom's (dress), Jimmy Choo (shoes and handbag), Dior (perfume), Tiffany and Co. (bracelet and earrings)

Day at the Beach Clothing from: Everything But Water (swimsuit and cover-up), louboutins (sandals), Michael Kors (sunglasses), Burberry (umbrella)

Dinner For Two Clothing from: Chico’s (Dress and spanx), Macys (necklace and earrings), Steve Madden (shoes), Vera Wang (perfume)

Store Profile Expensive, high end Neat, organized Only in urban areas/cities ex. Chicago, L.A., Miami, NYC, etc. – Smaller Cities: At more higher end malls – ex. Plaza Frontenac – Large Cities: Downtown shops on street in more sophisticated areas – ex. Michigan Avenue in Chicago

Store Layout Spacious Plenty of manikins to show off clothing Decorations inside and out

Competition

Product Positioning Price and quality: – Luxury Line – High price=quality – Paying for brand – Corinne Berilla = designer brand Features and Benefits: – Improve image by wearing our clothes – Higher status through the clothes – Our clothes will be associated with $$

Product Positioning (cont.) In relation to competitors: – Competes directly with Saks Fifth Avenue and Neiman Marcus but… Our store contains all of its OWN DESIGNER BRAND Only one place to get our clothes – More high end than Macys and Dillard’s In relation to other product lines: – Different lines for different segments of women during different seasons Summer Living= young, working moms during summertime Other segments= single women, older women with kids Have clothes during all seasons (fall, winter, spring, summer)

Thanks For Listening! Perfect Your Image. And Remember to…