Carmen Daecher Daecher Consulting Group, Inc. Effective Driver Recruiting and Retention Strategies: Is There Any Way to Get GOOD People Carmen Daecher Daecher Consulting Group, Inc.

Support the Company’s Mission The key to providing “superior passenger transportation” is having dedicated and trained employees who can deliver “…safe, high quality, reliable service...” Depleted staffing and employee turnover affects the company’s ability to achieve this objective.

Cost of Driver Turnover Turnover Costs = Cost per Hire (e.g., advertising, agency fees, sign-on bonus, etc.) + Vacancy Cost (e.g. lost opportunity, productivity and morale of other employees providing coverage for vacant positions) + Learning Curve Productivity (e.g., cost to train new employee plus cost of lost business knowledge) 2 to 3 times annual salary of employee!!

DRIVER HIRING Policies Procedures Consistent application

Advertise Position Structured Telephone/Walk-in Interview Driver Application Background Checks Motor Vehicle Reports Written Exam Driver Profile Structured Personal Interview Drug Test Road Test DOT Phy. Exam SUCCESSFUL HIRE

Recruiting Strategies

Recruiting Strategies Create New Recruiting Advertising Campaign Emphasizes Company’s “Brand” and Values “We Want You To Be A Part Of Our Family!”

Recruiting Strategies Radio and Print Ads Existing bus drivers would appear in ads discussing rewards of being a bus driver

To find out how you can become a member of our team today… RESPECTING OTHERS LEADS TO EXCELLENT SERVICE Wouldn’t you like to be a part of a company that has built its success on this Mission? As a member of the ABC Bus team, you will have a chance to serve your community, by transporting its most precious asset, its people. Employees are valued and respected! They also earn a competitive wage and gain health and retirement benefits. To find out how you can become a member of our team today… Call 1-800-555-1212 or go to www.abcbus.com

I am making a difference in my community… Each day I transport people to and from their desired destinations. I have a chance to get to know these people and in these uncertain times…I like to be one person they can count on for a smiling face and a supportive word…even when they are not having a good day…I feel like I am really making a difference… For more information on how you can make a difference… Call 1-800-555-1212 or go to www.abcbus.com.

Recruiting Strategies Conduct Job Fair Advertise on billboards; in ethnic communities; churches; and retirement communities; send postcards to past applicants/prospects Issue press release to attract local media coverage Current bus drivers talk about their experiences Offer prizes Conduct immediate interviews

Recruiting Strategies Set Up Booth At Local Community Events, Career Fairs, Libraries, Etc. Distribute marketing collateral materials to support campaign Place Advertisements At Churches, Gyms, and Retirement Communities.

Recruiting Strategies Pilot Running Ads and having Recruiters available on Saturday and Sunday to take calls from potential applicants Develop Targeted Military Base, Retirement Community, or Downsizing Business Recruiting Campaign Initiate Employee Referral Program

Retention Strategies

Retention Conduct Focus Groups Conduct Phone Surveys Existing bus drivers Assess why they joined the Company, completed training program, etc. Conduct Phone Surveys Individuals who started training program and dropped out Employees who left after short period of time

Focus Group Questions Present Employees What about the recruiting process made you join ABC Bus Company? Having gone through the training program—do you think there is anything that could be done to improve it? What do you like most about working at ABC? What do you like least?

Focus Group Questions Present Employees Have you ever referred anyone to work here? What ideas do you have for recruiting bus drivers? How do you feel about the benefits the company provides? What do you think are the characteristics of an ideal bus driver?

Focus Group Questions Trainees How is the training progressing for you? Is it what you expected? What do you like about the training? What are you finding most challenging? Is there anything you would change about the training process? If so, what would that be? Is there anything about becoming a driver that you are concerned about?

Phone Survey of Former Employees Why did you not stay with the program? What would have made you stay? How was it different then from what you expected? What recommendations would you have for improving the program? Would you consider returning to the program? Would you refer a friend to the program?

Retention Strategies “Perfect Attendance” Bonus Offer year end retention bonuses based on years of service Health Insurance Cost Sharing Create Defined Career Ladders Within Company Run “Thank You” Ads In Local Paper

Thank you for another year of great service! ABC Bus Drivers Thank you for another year of great service! You are making a difference in our community

“Re-Recruitment”

“Re-Recruitment” Conduct Extensive Exit Interviews After 3 Months All departing employees Use data to enhance training and coaching practices After 3 Months Send If the Grass Isn’t Greener Come Back to Your Roots notice After 6 Months Send recruiting brochure with invitation to attend an open house Follow-up with phone call from member of management team

If the grass isn't greener, come back to your roots.

ABC Bus Companies Joe Smith Great part-time opportunities are available for bus drivers! Call 1-800-555-1212 to apply or go to www.abcbus.com to apply online. An Equal Opportunity Employer Joe Smith 100 Street Road Anytown, PA 10000 PLACE POSTAGE HERE

Management Development

Management Development Train Managers Effective coaching techniques Non-financial rewards and retention tools Hold Managers Accountable For Recruitment, Retention, and Discipline Processes Provide Managers Incentives Related to Employee Performance (e.g. Employee Attendance and Safety Records)