Ayman Javed(0020) Sana Riaz(0185) Saira Khalid(0201) Hifza Azeem(0075) Zunera Mazhar(0039) Hina Naseem(0067) Ali Waqas(0117) Mohsin Ali(0175) Hasnain Ayub(0179) Kashif Naseer(0073) Group members:

 Wooden industry  Furniture industry  Embroidery industry  Paper industry Selected industries:

Storage table Bed cooling Product line:

Competitive Advantage :  2 in 1 function  Larger storage  Convenience for people Storage Table:

Market Feasibility:  Target market  domestic customers (local / foreign)  Regions  North America and South America,Asia, Europe.  Promotion  Advertisement (electronically)  Pricing  premium pricing Storage Table: (cont.)

Competitive advantage:  Installation of small AC  Installation of bed room size LCD  Less power consumption  Run on UPS also Bed cooling:

Market analysis: Target market  homes (not businesses) Regions  Asia Pricing  value based pricing Promotion  through electronic media Bed cooling: (cont.)

Country specific advantage  Asia: Low labor cost, Less Legal restrictions  Americas: Better Technology, Incentives  Europe: Major customers availability Firm Specific Advantage  management team  skilled labor  Quality Advantages: (for both furniture)

Includes all items of wood like:  Household items  Equipment  Supporting goods Wooden industry

Laptop stand Wooden USB key chain Multi-purpose Laptop bag Cup tray/ Tea tray Round tray Product line:

Competitive Advantages:  Safe for human body  Adjustability  Convenience working Laptop stand

Laptop stand: (cont.) Market Feasibility:  Target market  students and workers  Regions  North America and South America  Promotion  Advertisement (electronically)  Pricing  market oriented pricing

Wooden USB key chain: Competitive Advantages:  Convenient  Better Design

Market Feasibility:  Target market  businessmen, every person belonging to educational institution, IT knowing people  Regions  Asia, Europe and USA  Promotion  electronically, Distributors and retailers  Pricing  cost-plus pricing Wooden USB key chain: (cont.)

Cup Tray/ Tea tray:

Cup tray / tea tray: (cont.) Market Feasibility:  Target market  businessmen, offices, homes  Regions  Europe and USA  Promotion  Departmental/Home stores retailers, own representative  Pricing  cost-plus pricing

Competitive Advantages: Innovative design Safe for everyone Round tray:

Round Tray: (cont.) Market Feasibility:  Target market  housewives, chefs  Regions  USA, Europe and Asia  Promotion  Departmental/Home stores retailers  Pricing  cost-plus pricing

Competitive Advantage: Unique design Two purposes Easy carrying Use as Table Wooden Laptop bag:

Laptop bag: (cont.) Market Feasibility:  Target market  students, professionals  Regions  USA, Europe and Asia  Promotion  internet, shops, own distribution channel  Pricing  value based pricing

Advantages: (for all wooden items) Country specific advantage  Asia: Better market, labor intensive job  Europe: technology oriented market  USA: incentives, goodwill in rest of the world Firm Specific Advantage  Skilled labor  management team  Wood preparation

Embroidery on back motive Embroidery on front panel Embroidery on front motive Embroidery on back panel Embroidery on neck line Embroidery on sleeves Embroidery on Abayas Embroidery on scarfs Embroidery on decoration pieces Embroidery on bed sheets, table cloths, and sofa covers Product line:

Competitive advantage: Lower price offering For men and women On every type of cloth As per design hand-sketched by customer Unique designs for Abayas

Market analysis: Target market  men, women and children Regions  middle east and asia Pricing  target pricing method Promotion  through internet, distributors

Firm specific advantage:  Low cost  Efficient labor  Own machinery Country specific advantage:  Fashion preference  Cotton producer  Cheap labor available

Paper jewellery Paper folders Decoration diaries Paper wallet and clutches Innovative paper bag Decorative items Product line:

Competitive advantage: Customization Low cost Environmentally safe products Training services

Market analysis: Target market  teenagers and youngsters Pricing  cost plus pricing Promotion  frenchise electronically location:  In USA ( Canada, New York ) In UK( Singapore, Germany) In Asia In Brazil

Firm specific advantages Expert management Low cost of labor Country specific advantage: Availability of labor Raw material availability