look’in great! Visual Enjoyment With BenQ Product Launch PR Guide : Joybook S42, Full HD LCD Monitors & Short-throw Projectors Wallis Chiang August 29, 2008 Wallis Chiang August 29, 2008

BenQ Confidential (2008/08/08)  2007, BenQ Corporation PR Communications Objectives & Strategies To introduce and create hype for the new, stylish BenQ products, including Joybook S42, Full HD LCD monitors, and short-throw projectors through an official face-to-face media interaction To generate media voice in advocating the new products’ benefits and values via creative programs to highlight products’ features To strengthen BenQ’s brand image and reiterate its commitment to optimize users’ digital mobile lifestyles today, bringing them enjoyment and quality with brand-new products developed in accordance to their demands

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Communications Theme lookin’ great! Visual Enjoyment With BenQ BenQ provides users unprecedented visual experience through its lookin’ great products no matter in the products’ design or strong performance. This visual enjoyment brought by BenQ showcases its commitment to deliver its brand vision that “Enjoyment Matters” and its capability to optimize consumers’ visual enjoyment. +

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Communications Theme (cont’d) Joybook S42 [Laptop] E2200HD & M2200HD & E2200HD [Full HD LCD Monitors] MP512ST & MP522ST [Short-throw Projectors] Victorian design & strong graphic and audio performance The first market-rollout 22” Full HD LCD monitors with 16:9 Golden Ratio Short projection distance with big image A Visual Feast BeginsEnjoy Full HD With Your Desktop Short-throw, Big Vision Lookin’ great! Visual Enjoyment With BenQ Product Highlight Slogan

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Lookin’ great! Visual Enjoyment With BenQ Cross-Product-Line Grand Launch Joybook S42, Full HD LCD Monitors & Short- throw Projectors

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Communications Key Messages BenQ gives users unprecedented visual enjoyment, with a touch of class and glamour through its new Victorian-inspired Joybook S42, market’s first 22” Full HD LCD monitors(E2200HDA/E2200HD), and short-throw projectors (MP512ST& MP522ST) that do away with traditional limitations. –With the perfect fusion of aesthetics and technologies, BenQ’s Victorian- inspired Joybook S42 offers users incredible visual experience from the inside and outside. –BenQ unveils market’s first 21.5” 16:9 Full HD LCD monitors to create unparalleled visual experience in desktop domain. –Requiring only a half of the traditional projection distance, BenQ’s short- throw projectors enable users to enjoy exceptional and affordable big screen entertainment within small spaces, which breaks projection distance limitations. With the integration of fancy product designs, advanced visual and mobile technologies, BenQ continues to deliver products with eye- catching designs and innovative features to fulfill various users’ demands.

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Target Media & Suggested News Angles 1)IT/Consumer Electronics Media BenQ unveils its latest looking great products to give users unprecedented visual enjoyment, including the new Victorian-inspired Joybook S42, market’s first 21.5” 16:9 Full HD LCD monitors (E2200HDA/E2200HD), and short-throw projectors (MP512ST& MP522ST) offering a big screen with the requirement for only half of the traditional projection distance. BenQ strives to deliver “lookin’ great” products based on its understanding of the industry trends and market demands to satisfy consumers' various digital lifestyle. –With the boundary between TV/consumer electronics and traditional IT blurred, BenQ extends the use of Full HD LCD monitors with 16:9 golden ratio from living room to the desktop domain. –As consumers are requesting projectors usable in limited space and the global market of short-throw projectors is expected to grow over 13 times from 2008 to 2012, BenQ follows this trend to offer consumers the best and affordable choices, MP512ST and MP522ST. –As being “Green” becomes a priority, Joybook S42 with Hybrid Power Management and UltraVivid LED display technologies provides users an environment-friendly and energy-efficient solution.

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Target Media & Suggested News Angles (cont’d) 2) Design Media With more consumers are taking consumer electronics products as their stylish accessories, BenQ’s “lookin’ great” products are based on the creative and intuitive industrial design concept to fulfill users’ sophisticated demands and provide them the unprecedented visual enjoyment. –With extravagance being in vogue, BenQ’s Victorian-inspired Joybook S42 becomes a fashion statement and trendy accessory, complementing consumers’ sophisticated digital life. –BenQ’s Full HD LCD monitors are designed simply with graceful lines, a new fashion style where consumers see beauty within simplicity. –BenQ overturns the design concept of traditional projectors with emphasizing on the back of equipments. Inspired by European sport cars, BenQ creates the simple and curvaceous exterior appearance of MP512ST and MP522ST recognized by red dot to offer audiences the delightful visual enjoyment.

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Target Media & Suggested News Angles (cont’d) 3) Lifestyle Media As high-quality multimedia entertainment is today consumers’ priority, BenQ unveils Joybook S42, Full HD LCD monitors, and short-throw projectors to relish users’ visual enjoyment and enrich their digital entertainment life. –BenQ Joybook S42 enables consumers to enjoy a visual feast from the external design and internal technologies, and enrich their digital multimedia entertainment from its classic Victorian-inspired design, strong visual performances. –As more consumers bring their multimedia entertainment from living room to desktop domain, BenQ extends the use of Full HD LCD monitors with 16:9 golden ratio to enhance consumers’ visual experience with high quality image. –BenQ’s short-throw projectors (MP512ST and MP522ST) bring theater- style entertainment into users’ homes and fulfill their home video watching and gaming entertainment desire

BenQ Confidential (2008/08/08)  2007, BenQ Corporation News Release Outline [Headline] BenQ’s Lookin’ Great Products Optimize Your Visual Enjoyment! [Subtitle] BenQ unveils its latest Joybook, LCD monitors, and projectors to fulfill consumers’ sophisticated demands of today [Text] BenQ announces its new LCD monitors, projectors, and Joybook to enrich users visual experience and enjoyment with exceptional performance. Highlights of each product benefits in the different paragraphs –Joybook S42: With the appealing Victorian design, Joybook S42 brings users the incredible visual experience with its classic design and powerful visual technologies. –LCD Monitors: BenQ leads the industry by integrating the Full HD concept and 16:9 golden ratio into one product, successfully extending Full HD application from living room to desktop domain. –Short-throw Projectors: With only half the projection distance needed, BenQ’s short-throw projectors offer users amazingly large screening view to fulfill consumers’ various needs. Quote from a high-ranking BenQ executive to analyze consumers’ demand and reiterate how BenQ fulfills the commitment “Enjoyment Matter” through its lookin’ great products.

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Event Agenda Time (TBC)ActivityDetails 13:30-14:00Media Reception 14:00-14:03MC OpeningMC announcing the start of the conference, then light fades out 14:03-14:08Welcome SpeechBenQ’s country head welcomes VIPs and media friends, while highlighting BenQ’s vision to bring consumers unprecedented visual enjoyment with its new products 14:08-14:23BenQ Joybook S42 Opening Show: “A Visual Feast Begins” Product Presentation Please refer to the slide 12. BenQ PM to introduce Joybook S42 with its timeless design and powerful functions 14:23-14:35BenQ 16:9 Full HD LCD Monitors Opening Show: “Truthful Magic Vision” Product Presentation Please refer to the slide 13 & 14. BenQ PM to introduce the new LCD monitors and exceptional features 14:35-14:45BenQ Show-throw Projectors Opening Show: “Short-throw, Big Vision” Product Presentation Please refer to the slide 15 & 16. BenQ PM to introduce the short-throw projectors and product benefits 14:45-14:50Photo CallsThe regional head brings BenQ’s flag and 3 PMs hold their new products to stand in front of the backdrop. 14:50-15:00Media Q&A 15:00Event Ends

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Joybook: A Visual Feast Begins Opening: –It’s a fantasy show requiring a performer (or our PM) to act as an artist. After welcome speech, MC announces the start of the show, the artist walks up to the stage carrying a big paint brush and color mixing tray. –The artist pretends to paint on the projection screen. Then, he/she will say “Through my work, I will show you an extravagant Victorian visual feast!” Concept: Through the integration of Victorian design ingredients, the program “A Visual Feast Begins” clearly showcases the design concept of BenQ Joybook S42. – With special lighting effects and appropriate music, the artist turns to face the audience and demonstrates a pose to unveil the work. Meanwhile, the projection screen will start playing the Joybook S42 opening flash. Then, the artist says “With BenQ Joybook S42, you can truly enjoy a visual feast!” S42 opeing flash Artist’s costume example

BenQ Confidential (2008/08/08)  2007, BenQ Corporation LCD Monitor: Truthful Magic Vision Concept : –The magic show aims to deliver the key message that BenQ’s new LCD monitors can deliver the most vivid and vibrant images with its Full HD feature and golden ratio 16:9. Preparation: −A performer to act as a magician −Facilities : 1 LCD monitor on a table & 1 apple hidden in the back of the LCD monitor

BenQ Confidential (2008/08/08)  2007, BenQ Corporation LCD Monitor: Truthful Magic Vision (cont’d) Show Time: 1st scene: A colorful film/ graphic is played on the monitor. The magician says “16:9 golden ratio and Full HD, BenQ is going to bring you the truly visual enjoyment! “ 2nd scene: While the film/ graphic pauses on the picture of the apples, the magician says “See what I am going to show you”. Then, the Magician puts his/her hand in the back of the monitor and take the real apple out with the lines “Through BenQ 16:9 Full HD LCD Monitor with 16:9 golden ratio, you can enjoy no distortion truthful magic vision! “

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Projector: Short-throw, Big Vision (Suggestion A) Concept: Leveraging “Guess Game”, we aims to deliver the key message that BenQ’s new short-throw projectors provide amazingly large screening view and unlimited vision within limited space. Preparation: The “Guess Game” requires 1 performer (PM) Facilities 1 traditional projector which is ready to project 1 BenQ show-throw project which is ready to project 1 table arranged one meter far from the projection screen to place the above two projectors

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Show Time: 1st scene A photo of a small tiger is projected on the screen by the traditional projector. PM walks up to the stage and says “Within limited spaces, such as your home and small meeting rooms, all you can see is a small and unclear image like this. Look and guess what is on the screen. “ MC answers “Isn’t it a lovely cat?” Projector: Short-throw, Big Vision (Suggestion A) 2nd scene PM switches the projection by BenQ’s short-throw projector and says “Look at it again and tell me what it is.” MC surprisingly says “Oh! It’s a tiger, not a cat! “ PM says “Yes, you are right! Going forward, we can get rid of projection distance limitation! BenQ short-throw projectors offer you a big vivid vision, requiring only half projection distance! “

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Projector: Short-throw, Big Vision (Suggestion B) Concept: The program “Short-throw, Big Vision” aims to deliver the key message that BenQ’s new short-throw projectors provide amazingly large screening view and unlimited vision within limited space. Preparation: The game-playing scenario requires 2 performers (PM + one BenQ staff) Facilities 1 Wii with 2 remote controllers 1 traditional projector which is ready to project 1 BenQ show-throw project which is ready to project 1 table arranged one meter far from the projection screen to place the above two projectors and Wii

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Show Time: 1st scene 2 performers play Wii with the projection by traditional projector. 1 performer complains “ Why do we have to do with a small screen under the distance limitation? I can’t hit bad guys in such a small view. “ Projector: Short-throw, Big Vision (Suggestion B) 2nd scene The other performer switches the projection by BenQ’s show-throw projector and says “Not any more! We can get rid of projection distance limitation! BenQ short-throw projectors offer us a big vision, requiring only half projection distance! “

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Backdrop Event Decoration Screen for projection

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Backdrop Scenario Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Display Joybook S42 –The background is full of royal Victorian style elements, showcases the unique and classic design concept of Joybook S42. Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Stand Joybook S42 –Through the product stand, BenQ can clearly deliver the most critical features and technologies of Joybook S42 to the audience. (Size: L16 x W 11 cm) Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Display E2200HD/M2200HD/M2400HD/G2200W –The design of product display aims to deliver that BenQ Full HD LCD monitors bring the high definition visual quality into users’ desktop domain. Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Display Scenario Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Stands E2200HD/M2200HD/M2400HD –Through the product stands, BenQ can highlight the most critical features and technologies of both new Full HD LCD monitors to the audience. (Size: L16 x W 11 cm) Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Display MP512ST/MP522ST –The scenario settings aim to showcase the incredibly visual experience BenQ’s short-throw projectors can bring to users within limited space. In order to save the production cost, the wood-made screen backdrop can be replaced by a regular screen. Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Display (for office application) Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Display (for home entertainment) Event Decoration (cont’d)

BenQ Confidential (2008/08/08)  2007, BenQ Corporation Product Stands MP512ST –Through the product stands, the audience can easily realize the advanced technologies and powerful features of BenQ’s new short-throw projectors. Event Decoration (cont’d) Product Stands MP522ST –Through the product stands, the audience can easily realize the advanced technologies and powerful features of BenQ’s new short-throw projectors.

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