 A category of sites that is based on user participation and user-generated content.  social networking sites: facebook, LinkedInfacebookLinkedIn.

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Presentation transcript:

 A category of sites that is based on user participation and user-generated content.  social networking sites: facebook, LinkedInfacebookLinkedIn  Messaging sharing site: twittertwitter  Video sharing site: youtubeyoutube  Photo sharing site: flickr, picasaflickrpicasa  User rating/opinion site: yelpyelp  Personal publishing: blogging (eg. Google’s blogger)Google’s blogger

Why social media? Are you convincedAre you convinced?

Web 1.0Web 2.0Web sWord-of-mouth MarketingMobile Marketing (24/7) bannersVirtual communitiesCollective individualism Yahoo (directories)Google (dynamic links/SEM)One-click communication Web portalsbloggingWhat I click is what I want HTML/Meta TagsSEO (Search Engine Optimization)Media Integration contentsSocial networkingAnd only God knows … Push marketingPull marketingCustomized marketing

Who knows? You judge for yourselves

 Google partnership with social media

 Social site FourSquare is gaining incredible popularity. The basis of this site is for users to use their mobile devices to check-in to places they visit.FourSquare  Over 40 million people use FourSquare to keep up and meet up with friends on-the-go. Join FourSquare to:  · Keep up with your friends’ adventures  · Never miss a party  · Find the best places nearby  · Get exclusive money-saving deals  · Record and share the places you visit

For example:  if Joe smith goes to Starbucks, he would ‘check-in’ to Starbucks on his phone.  this would automatically update Joe’s Facebook, Twitter, and LinkedIn accounts.  Joe would also accrue points for his check-ins.  Eventually, when he has the most points per place he would then become the’Mayor’ of that destination..

 This is still in the web 2.0 phase. However, where it is beginning to cross over is it’s impact on real life. Companies can run promotions at their store and give away a gift to their ‘Mayor’. For example, Starbucks could give Joe a free cup of coffee each week just for being the Mayor. Joe promotes Starbucks to hundreds of his friends and followers on social media sites and Starbucks encourages sales through the point accruals.

 Website as a marketing tool (contents)  SEO and SEM (Search Engine Marketing) – - a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.  Social Media Marketing  Customized/user-generated social network marketing

 Privacy  Ethics  Legality