1 Case Study: Growing Your MSP Using Guerrilla Marketing 1

2 Robert Peretson CEO Successful Computer Consulting Seth Oxhandler CEO Coolcat, Inc. Scott Calonico Editor MSP Business Management

3 About Coolcat Inc. » Coolcat has been in operation since the 1990’s » Started out as break fix » Moved in to Web Site Hosting » Moved in to Off Site Backup » Started other DC centric services » 2006 asked to join GFI Partner Program

4 Money and Gorilla Marketing » Gorilla Marketing means many things » Traditional gorilla marketing relies more on surprise to deliver a message than money » unconventional tactics to advertise on a small budget » Effective gorilla marketing has some shock effect » It catches us off guard and causes an emotional response

5 Shock and Awe » Make and impression » Stand out » You don’t need big money to have a big impact!

6 Make people think

7 basic rules of guerrilla marketing » Use ingenuity instead of big money. » Dedicate plenty of time to your effort » Center on something solid don’t hype up an inferior or non-existent product. » Make it personal. » Appeal to your target audience’s vanity or pride. » Make what you do recognizable and memorable

8 Pick up the phone » Start making calls » Have a clear message » Don’t be afraid… You are not going to close every deal, you are not always going to find an interested party, that doesn’t mean you shouldnt do it

9 Make your message resonate Make sure that your message is STICKY

10 GFI MAX CUSTOMER CONFERENCES 2012 » United States New Orleans September 26-27, 2012 » Australia Gold Coast October 2-3, 2012 » Germany Munich October 18, 2012 » UK London October 11-12, 2012 Register at conferences.gfimax.com

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