SAARF RAMS ® June 2007 Release 27 June 2007 Prepared by African Response

Fieldwork

June Release 2007 Total Fieldwork period: Beginning February 2007 – Beginning May 2007 Combined Rolling wave of: Part 1 – 2007: beg February – end March 2007 Part 2 – 2007: end March – beg May 2007

Sample per Flooded release wave Diary Keepers August October November February May June

Key News Events During Fieldwork Period Bob Woolmer dies The new budget for 2007 revealed Oprah Winfrey opens R12 million school in Kokstad Tokyo Sexwale announces intentions to run for Presidency National lottery is suspended Petrol price increase AGAIN

Key Sports Events during Fieldwork period Rugby Super 14 Soccer Uefa Champions League Final English FA Cup Final Cricket ICC World Cup

Radio Listening Averages

Time spent listening to the radio 32h24 30h57 31h4932h18 4h374h254h324h37

Profile of Listeners (Ave Mon – Fri) ‘000s Year Prev Year Prev Year Prev Year Prev Year Prev

Profile of Listeners (Ave Mon-Fri) ‘000s

Radio Listening ‘000s Year Prev

% Radio listening by ¼ hour on average Mon- Fri

% Radio listening by ¼ hour on average Saturday

% Radio listening by ¼ hour on average Sunday

Time Spent Listening By Province Limpopo 4h36 4h35 Mpumalanga 4h50 4h43 KwaZulu Natal 4h40 4h32 Free State 5h21 5h13 North West 4h42 4h34 Northern Cape 3h55 3h52 Eastern Cape 4h31 4h25 Western Cape 3h58 3h44 Gauteng 4h18 4h07 Hours per day: (National Average: 4h25) May 2007 Jun 2007

Repertoires Limpopo 2.2 Mpumalanga 2.0 KwaZulu Natal 1.8 Free State 1.8 North West 2.2 Northern Cape 1.8 Eastern Cape 2.0 Western Cape 2.0 Gauteng May 2007 Jun 2007 In Average Week: (National Average: 2.0)

567 CapeTalk 7 DAYS AVE. Mon - Fri ‘

5FM 7 DAYS AVE. Mon - Fri ‘

94.5 Kfm 7 DAYS AVE. Mon - Fri ‘

94.7 Highveld Stereo 7 DAYS AVE. Mon - Fri ‘

Algoa FM 7 DAYS AVE. Mon - Fri ‘

BRFM 7 DAYS AVE. Mon - Fri ‘

CKI FM Stereo 7 DAYS AVE. Mon - Fri ‘

Classic FM DAYS AVE. Mon - Fri ‘

East Coast Radio 7 DAYS AVE. Mon - Fri ‘

GAGASI DAYS AVE. Mon - Fri ‘

Good Hope FM 7 DAYS AVE. Mon - Fri ‘

Heart DAYS AVE. Mon - Fri ‘

iKwekwezi FM 7 DAYS AVE. Mon - Fri ‘

JACARANDA DAYS AVE. Mon - Fri ‘

KAYA FM DAYS AVE. Mon - Fri ‘

LESEDI FM 7 DAYS AVE. Mon - Fri ‘

LIGWALAWALA FM 7 DAYS AVE. Mon - Fri ‘

Lotus FM 7 DAYS AVE. Mon - Fri ‘

METRO FM 7 DAYS AVE. Mon - Fri ‘

Motsweding FM 7 DAYS AVE. Mon - Fri ‘

Munghana Lonene FM 7 DAYS AVE. Mon - Fri ‘

OFM 7 DAYS AVE. Mon - Fri ‘

Phalaphala FM 7 DAYS AVE. Mon - Fri ‘

Radio DAYS AVE. Mon - Fri ‘

RADIOKANSEL / RADIO PULPIT 7 DAYS AVE. Mon - Fri ‘

RMFM 7 DAYS AVE. Mon - Fri ‘

RSG 7 DAYS AVE. Mon - Fri ‘

SA fm 7 DAYS AVE. Mon - Fri ‘

Talk Radio DAYS AVE. Mon - Fri ‘

THOBELA FM 7 DAYS AVE. Mon - Fri ‘

Ukhozi FM 7 DAYSAVE. Mon - Fri ‘

Umhlobo Wenene FM 7 DAYS AVE. Mon - Fri ‘

YFM DAYS AVE. Mon - Fri ‘

Total Community 7 DAYS AVE. Mon - Fri ‘

Varsity Radio Network 7 DAYS AVE. Mon - Fri ‘

Favourite Radio Station National Top

Gauteng

Community Radio Stations – Gauteng - 1 Jul-06May-07Jun-07 %%‘ Radio Today fm Stereo / VCR fm Chinese Community Radio of South Africa (CCRSA)0.0 0 East Rand Stereo 93.9 fm / efm EASTWAVE RADIO 92.2 FM0.1 6 Past 7 days

Community Radio Stations – Gauteng - 2 Jul-06May-07Jun-07 %%‘000 Hellenic Radio0.0 3 IFM Impact Radio 103 FM Jozi FM Radio Past 7 days

Community Radio Stations – Gauteng - 3 Jul-06May-07Jun-07 %%‘000 Radio Islam MW Radio Pretoria Radio Rippel 90.5 fm RAINBOW FM SOSHANGUVE COMMUNITY RADIO Past 7 days

Community Radio Stations – Gauteng - 4 Jul-06May-07Jun-07 %%‘000 THETHA FM Tuks FM TUT FM 96.2 (Tshwane University of Technology) TUT Top Stereo UJFM Past 7 days

Community Radio Stations – Gauteng - 5 Jul-06May-07Jun-07 %%‘000 Voice of Tembisa VUT FM Total Community - Gauteng Past 7 days

Share of Total Time Listening in Gauteng Ave: Mon to Fri (May 07) vs Jun 07

Share of Total Time Listening in Gauteng Ave: Mon to Fri - English Home Language (May 07) vs Jun 07

Share of Total Time Listening in Gauteng Ave: Mon to Fri – Afrikaans Home Language (May 07) vs Jun 07

Share of Total Time Listening in Gauteng Ave: Mon to Fri – Nguni Home Language (May 07) vs Jun 07

Share of Total Time Listening in Gauteng Ave: Mon to Fri – Sotho Home Language (May 07) vs Jun 07

Favourite Radio Station Gauteng Top

Community Radio Stations – North West Jul-06May-07Jun-07 %%‘000 LETLHABILE COMMUNITY RADIO 99.5 FM MORETELE COMMUNITY RADIO 106.6FM Radio Lichtenburg – 92.6fm RADIO MAFISA PUKfm Vaaltar FM (VTR FM) Total Community – North-West Past 7 days

Community Radio Stations – Mpumalanga 1 Jul-06May-07Jun-07 %%‘000 Barberton Community Radio (BCR 104.1fm) GREATER MIDDELBURG FM 89.7 FM Kangala Community Radio Services (K.C.R.S 92.8 FM) Moutse Community Radio Radio Alpha 97.8 FM RADIO BUSHBUCKRIDGE Past 7 days

Community Radio Stations – Mpumalanga 2 Jul-06May-07Jun-07 %%‘000 Radio Ermelo 104 FM Stereo Radio Kragbron 96.0FM Stereo Radio Laeveld 100.5FM Stereo Radio Platorand 99.3Fm0.0 0 Total Community - Mpumalanga Past 7 days

Community Radio Stations – Limpopo 1 Jul-06May-07Jun-07 %%‘000 BOTLOKWA COMMUNITY RADIO STATION MOHODI COMMUNITY RADIO STATION MOKOPANE COMMUNITY RADIO STATION MHZ Moletsi Community Radio Station / Moletsi FM Past 7 days

Community Radio Stations – Limpopo 2 Jul-06May-07Jun-07 %%‘000 Radio Turf fm Sekgosese Community Radio Univen Community Radio Total Community - Limpopo Past 7 days

Community Radio Stations – Free State 1 Jul-06May-07Jun-07 %%‘000 Kovsie FM LENTSWE COMMUNITY RADIO Mosupatsela FM STEREO NALEDI COMMUNITY RADIO STATION Overvaal Stereo 96.1 fm Past 7 days

Community Radio Stations – Free State 2 Jul-06May-07Jun-07 %% ‘000 Qwa-Qwa Radio Radio Panorama FM Radio Rosestad fm SETSOTO FM STEREO Total Community – Free State Past 7 days

Community Radio Stations – Western Cape 1 Jul-06May-07Jun-07 %%‘000 Bush Radio 89.5 fm Fine Music Radio (FMR) MFM Radio 786 / Voice of the Cape Radio Atlantis (RAFM) Past 7 days

Community Radio Stations – Western Cape 2 Jul-06May-07Jun-07 %%‘000 Radio CCFm Radio Helderberg 93.6fm Radio KC Radio Namakwaland 93.4Fm Radio Tygerberg 104 FM Past 7 days

Community Radio Stations – Western Cape 3 Jul-06May-07Jun-07 %%‘000 Radio West Coast 92.3fm UCT Radio 104.5fm Vallei fm Zibonele Community Radio (98.2fm) Total Community – Western Cape Past 7 days

Community Radio Stations – Eastern Cape 1 Jul-06May-07Jun-07 %%‘000 Bay FM KHANYA Community Radio Kingfisher FM Link FM Nkqubela Community Radio Past 7 days

Community Radio Stations – Eastern Cape 2 Jul-06May-07Jun-07 %%‘000 Radio Graaff-Reinet Radio Grahamstown Radio Unique Mhz Rhodes Music Radio (RMR-89.7Fm) Takalani Community Radio (TCR fm) Past 7 days

Community Radio Stations – Eastern Cape 3 Jul-06May-07Jun-07 %%‘000 UNITRA COMMUNITY RADIO Vukani Community Radio Total Community – Eastern Cape Past 7 days

Community Radio Stations – Northern Cape Jul-06May-07Jun-07 %%‘000 Radio Koboesna Radio Riverside 98,2Fm Radio Teemaneng Stereo 89.1 fm X-K Fm Total Community - Northern Cape Past 7 days

Community Radio Stations – Kwazulu Natal 1 Jul-06May-07Jun-07 %%‘000 DYR FM Highway Radio 101.5fm HINDVANI ICORA FM IMBOKODO 96.8 FM Past 7 days

Community Radio Stations – Kwazulu Natal 2 Jul-06May-07Jun-07 %%‘000 Maputaland Community Radio FM Newcastle Community Radio FM RADIO KHWEZI Radio Sunny South Total Community - KZN Past 7 days

In Summary In total time spent listening per week and daily listening decreased from previous to current period. Time spent listening decreased for all provinces compared to previous period Overall Radio Listening has decreased significantly for Mon – Fri, Saturday and Sunday, though 7-day listening remained stable No change in the number of stations listened to It seems that there is a downward period on period although similar to year previous for total community

Next SAARF RAMS® release is scheduled for the 15 August

Thank You