2013 Awards Show New Event Centre Star Casino, SYDNEY 7th November 2013 PartnerSHIP OPPORTUNITI ES 2013
Musicoz Mission – Where the Artist comes first To be the effective and ethical leader supporting the Independent Music Community plus Music Culture in Australia. Be the hub of recognition, development, support and opportunity for Independent Artists, Managers and Labels. Musicoz continues to deliver a stronger Australian Music Culture so artists can follow their dreams and sustain a career. Musicoz - The Organisation Musicoz is a non-profit organisation Musicoz is Australia’s largest music development program and recognizes Unsigned and Independent Artists covering 17 genres. Musicoz is the most recognized industry & artist philanthropic program in Australia Musicoz supports Australian music culture Provides the platform for advice and distribution 24/7 365 Days of the Year Musicoz Goals For the average artist to earn an income to sustain their career of choice. To increase both the quality and quantity of original music in Australia. To increase the average Australian’s access to and appreciation of quality independent music across all genres, having a direct positive impact on Australia’s music culture. To celebrate the enormous contribution of volunteers and supports in the Musicoz Community. To embrace and involve anyone with similar values and goals to ours.
PARTNERSHIP 3.8% increase on music sponsorship spending outpaces projections for the overall sponsorship industry, including professional sports, non-profits and other types of events, further demonstrating the growing popularity of music and the engagement factor of music. “The fact that music sponsorship spending is holding its own in today’s turbulent economy demonstrates the growing importance of music to corporate marketers”. Bill Chipps, senior editor at IEG Sponsorship Report. North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year. In terms of spending, that is the highest level of spending on music ever reported by IEG PARTNERSHIP IN THE MUSIC INDUSTRY CAMPAIGN OBJECTIVES Overall Aim: Increase Brand Recall to Music Increase Sales Partnership Objectives: Target Audience Reach Brand Alignment Consumer Loyalty & Sales Channel Development Staff Rewards and Retention Brand Experience Musicoz Facts & Figures 14,000 Independent Artists have entered Musicoz Awards in its 10 years 85,000+ Independent Songs 75,000+ Independent Gigs per year across Australia 7.5 million live Independent Audience per year 10 million+ Independent Social Networking and Media Audience Musicoz Google page rank of 7, which is Top 5 in Australia Musicoz web portal 77,000+ unique users Musicoz partner and media reach over 7M million per year Musicoz Strengths Music Community Credibility and Reach Content Rich Audience Reach Low Investment Model Flexible and on the Leading Edge of New Music Model Industry Partnerships & Ethos Business to Business Networking Musicoz Structure Musicoz Awards Show & Musicoz Events Artist Education and Training Musicoz Shop (Selling Artist’s Music, Posters etc) Musicoz Radio Show Mentorships & Australia’s Largest Song Feedback Program
Musicoz Musicoz.org - Exposure to 73,000+ Unique users Industry database – 17,000 YouTube – 102,000 views Facebook – Reach 141,441 PR – over 200 articles approx 5M reach TV / Radio plugs – 3M+ reach Voting – 231,000 votes YouTube Exposure Brand/event tile in main & Live page – 2M I Like My Music Loud Various posts, content and broadcast 6.7M Music Fans BigPond Music Exposure through BigPond Music 300,000+ unique users a week and BigPond Newsletter 120,000+ Subscribers. Show broadcast through BigPond Music + streamed live into houses through T-Box. MTV Exposure TV Broadcast and online content 5,000+ The Drum Exposure through ads and editorial coverage 112,000+ copies and readership est 336,000+ Rova Taxi Exposure through 2 million kms on taxi backs valued over $75k Musicoz Home Brew Radio Show Exposure through 80+ Community Radio Shows The Event Estimated 3,000+ exposure on the Red Carpet, 2,000 Finalists and VIP Guests during the Musicoz Show, and exposure 200,000+ through the Broadcast MX Various artist and event front page coverage plus editorial through 225,000 copies & readership 720,000. EXPOSURE
Time Out Exposure through BigPond Music est 500,000+ unique users a week and BigPond Newsletter est 250,000+ Subscribers. APRA Industry / songwriter letter – 27,000+ reach Austereo Exposure and engagement through RADAR radio – 200,000+. Artists launch onto 2DayFM and MMM networks. Industry Suppliers and Sponsors Newsletters editorial and call for entries 80,000+ Music Schools and Recording Studios Newsletters, posters and flyers approx 104,000+ UnseenTV Promotion 50,000+ live streaming TBA The Daily Telegraph Kathy McCabe coverage approx 600,000. Social Pages Coverage same. Artist Banners 1,000 artists with 1,000 fans 1M+ conservative Sydney Opera House Newsletter and Event Directories – 600,000+ Facebook – 110,000+ Venues Live Finalist 10 Events – 5,000+ fans Musicoz Awards Show 2,000+ attendees 100+ performers 200+ staff 50+ media 15,000+ live streams MEDIA
Industry Credibility & Buy-in
PARTNERSHIP THE VALUE License to associate with Musicoz Access to the artists most credible music awards / event - $5M+ investment worth of award shows Brand exposure through: Australian Independent Music Awards – powered by HTC Access to Artists Access to Musicoz Artist / Venue negotiation strategy Access to in excess of $1M worth of LIVE music content and top artist association Associated credibility to top artists, music and social leaders through the event. Access to Brand2Music leveraged media campaigns / tools 1,000’s of bands with 1,000’s fans = Millions of people / community Brand2Music engagement partners: NineMsn BigPond inMobi YouTube Street Press Australia Time-Out Facebook MX News – Sunday Papers Offers MTV or XYZ Networks Assisting Media Agencies leverage greater outcomes from their existing media spends VARIOUS ENGAGEMENT AND INVESTMENT OPPORTUNITIES ARE AVAILABLE:
CONTACT: TIM DIXON MOBILE: