Great quality products for our Customers and a fair deal for our Producers How Fairtrade works at Sainsbury's Simon Hinks Product Technical Manager - Grocery

Value and Values

Why Fairtrade? Supply chains that meet our needs Relationships with primary producers Sustainable achievable growth Trading fairly with farmers and growers

The Scale… Products –800 products –Impact categories –Customer choice Producers –£218M sales –33% of FT Bananas –Biggest purchaser of FT Tea –50% of FT Kenyan Coffee – producers

…and the Impact Customers –68.9% purchase Fairtrade –Customers are loyal –High repeat purchase Producers –£10M in social premiums –Longer term contracts –Business development

Red Label Tea

RED LABEL TEAOne of Sainsbury’s oldest and best- loved brands It’s the 5th biggest tea brand in the UK 1.4 billion cups are drunk every year It took a year to convert and source tea that was Fairtrade and met the strict quality standards of the blend - including for the first time tea from Malawi Red Label is made predominately from Kenyan tea and blended with Malawi and South India tea Developed in 1903 by John James Sainsbury who worked with the same expert blender as we today

Beyond Fairtrade Sustainable supply chains Food security Scaling up Product synergies Connecting people

Beyond Fairtrade The Fair Development Fund FRICH Project FT Conference UK African Supplier Conferences Colleague trips

Liz Jarman