Website Traffic Analysis KEY METRICS ANALYSIS (FEB-AUG 2014)

Website Traffic The sessions & pageviews per day have shown a decline of 6% in Aug compared to that of Feb The overall decline in sessions & pageviews per day is attributed to the decline in traffic across all channels except ‘Organic Search’ The ‘Direct’ & ‘Referral’ sessions have dropped by 32% & 13% while the pageviews have dropped by 21% & 24% respectively -32% -13% -24% -21%

Customer Engagement With The Website Compared to Feb, the pageviews/ session and the avg session duration has increased recently by almost 10% while the bounce rates have dropped suggesting that the customer engagement with the website has increased in the recent months The time spent by the visitors coming to the website through all the channels seems to have increased over the months The avg time spent on the website by the people coming ‘Directly’ to the website have increased significantly by 40% compared to Feb +40%

Customer Engagement With The Website Compared to Feb, the pageviews/ session and the avg session duration has increased recently by almost 10% while the bounce rates have dropped suggesting that the customer engagement with the website has increased in the recent months The avg pageviews by the visitors in a session coming to the website through all the channels seems to have increased over the months The “Referral” traffic view a remarkable number of 7 pages on each visit as opposed to others The bounce rate of Direct traffic have shown a significant decline of 18% in Aug, compared to Feb The Organic traffic appears to show the highest bounce rate which is an area of concern since almost 70% of the website traffic comes through organic searches

Device Wise Traffic The number of people visiting the website through mobile device have shown a significant increase of 15% while there has been a drop of 15% in the desktop traffic in Aug, compared to Feb The number of visitors bouncing off the website through all the devices show a decline, indicating an increased customer engagement; although the bounce rate for mobile/ tablet is higher

Miscellaneous Time period for above observation: Feb-Aug 2014 Operating SystemSessions % Of Total Sessions Users Bounce Rate Avg Session Duration (in minutes) Windows 24,89748% 17,20343% 2.82 iOS 14,55028% 10,51559% 1.83 Android 8,71917% 5,86763% 2.10 Windows, iOS & Android OS constitute 92% of the overall traffic Page TitlePageviews % Pageviews Unique Pageview s Bounce Rate Avg. Time on Page (in seconds) Avg. Time on Page (in minutes) Bolner's Fiesta Spices Fajita Seasoning BBQ Mexican 36,09319% 23, % Bolner's Fiesta Spices Product Index 21,34511% 9, % Fajita Seasoning 12,7957% 9, % Authentic Mexican Style Seasoning 6,9174% 3, % River Road Brand 4,9253% 2, % Recipes 4,2152% 3, % Uncle Chris' Gourmet Steak Seasoning 3,9952% 3, % Meat Rubs 3,7522% 2, % Fiesta Spices Retail Outlets 3,3992% 2, % Contact Bolner's Fiesta Products 3,3902% 2, % Pinto Bean Seasoning 3,3612% 2, % Bolner's Fiesta Texas BBQ Products 3,1842% 2, % Brisket Rub 3,1652% 2, % Carne Guisada Seasoning 2,8992% 2, % The following pages constitute ~60% of the total pageviews

Miscellaneous Time period for above observation: Feb-Aug % of the users view the website using the following screen resolutions; majority being constituted by 320x568 & 768x1024 Almost 70% of the traffic land on the following pages Landing PageSessions% SessionsBounce Rate /index.asp 19,00036%27.07% /index.asp?page=product_index 2,7985%24.84% /index.asp?page=bbq_unclechrisss 2,0874%74.51% /index.asp?page=pintobeanseasoning 2,0494%79.40% /index.asp?page=fajita 1,8053%36.07% /index.asp?page=carneguisadaseasoning 1,2342%81.36% /index.asp?page=menudospicemix 1,2272%87.45% /index.asp?page=groundcomino 1,1762%90.05% /index.asp?page=riverroad 1,1352%27.67% /index.asp?page=retailstores 1,0222%57.83% /index.asp?page=recipes 9842%68.39% /index.asp?page=rr_shrimpseasoning 9762%68.24% /index.asp?page=fajitaseasoning 8902%66.74% Screen Resolution Users%Users 320x568 4,07711% 768x1024 3,86510% 1366x768 3,4819% 320x480 2,6847% 1920x1080 2,3206% 1280x800 1,9295% 360x640 1,8155% 1600x900 1,6624% 1024x768 1,6174% 1280x1024 1,6174% 1440x900 1,5094%