SUBMITTED TO:MAM HINA HAYAT SUBMITTED BY:KHOBAIB KHAN M ALI BHATTI M ALI BHATTI SIDRA IQBAL SIDRA IQBAL WAQAS KAYANI WAQAS KAYANI MURAD SAQIB MURAD SAQIB

BUSINESS PLAN

PHANTOM

EXECUTIVE SUMMARY The name of our company is as ” PHANTOM MANUFACTURES. “ We will basically manufacture and sell handsets & Sims named as Pmobiles & P Sims. We will sell our products through our own retail shops and also through other retail shops in the market. The uniqueness of our hand sets is that, we have latest features,unique styles & designs of cell phones. We are the first mobile company to offer their own Sims along their handsets.

This kind of amazing hand sets have never been introduced in the market ever before, so our product will not only catch the attention of the customers but retailers will also like to buy such a unique product. There are many other handsets of different companies present in market but our handsets will be more appealing and attracting because it not only has latest features but every hand set will have a postpaid & prepaid Sims in it. More over our hands sets designs are new and much better then NOKIA ‘ s cell phones..

NATURE OF BUSINESS Our business is a partnership business there are five partners in our business. Our business is a manufacturing and retailing business. We will basically manufacture and sell handsets & Sims. We were dealing in retailing business for the past 5 years but now we started manufacturing our own handsets and Sims. We got this idea after conducting market research and by monitoring changes in market trends of many telecom companies who are offering their Sims along with their cell phones in the market.

NATURE OF PRODUCT Our products are hand sets and Sims. We are also dealing in selling of Sims of our own brand with lowest rates and with exciting packages. of both type of Sims (postpaid & prepaid Sims.)

DESCRIPTION OF PRODUCT DUAL TOUCH SCREEN Q PAD Now u can do two things at once on two screens. Both screens are integrated with each other, but you can also use it in a separate and stand alone. micros' memory card slot that can accommodate up to 32GB of memory. PAPER PHONE I 360 This is a cell phone and tablet PC which cab folded like paper & can be stored in a pocket. TRIPLE TOUCH SCREEN FLIP PHONE A triple-display handset running that pops out like a tent, collapses into a standard (if curved) slate and even folds out like a little book. 42 GB of memory card.

PAPER PHONE I360 FEATURES Thin flexible screen 3.7 inch. Thin flexible screen 3.7 inch.  6 MP camera  Color Screen  MP 3 & 4 PLAYER  36 GB MEMORY CARD  NOTE BOOK STYLE  Prepaid sim free.

TRIPLE TOUCHSCREEN FLIP PHONE FEATURES 4.7 inch with a resolution of 800 × 48 – WVGA, 4.7 inch with a resolution of 800 × 48 – WVGA, Three sim card Three sim card TV function TV function Dual cards standby phone Dual cards standby phone 3 Touch Screen S 3 Touch Screen SPlayer Bluetooth Bluetooth MP3 / MP4 player MP3 / MP4 player E-book reader E-book reader MMS &WAP MMS &WAP Triple sim card & three post paid sims free. Triple sim card & three post paid sims free.

DUAL TOUCH SCREEN Q PAD FEATURES Resistive 4.7 inch touch screen Resistive 4.7 inch touch screen 2.5 ″ HDD bay (320GB standard) 2.5 ″ HDD bay (320GB standard) 7 MP webcam 7 MP webcam Wi-Fi (A/B/G/N) Wi-Fi (A/B/G/N) 3G SIM slot (AT&T or Verizon) 3G SIM slot (AT&T or Verizon) Built-in speaker Built-in speaker 3x USB, Headphone, mic, Ethernet, VGA ports, card reader 3x USB, Headphone, mic, Ethernet, VGA ports, card reader On-screen keyboard and handwriting recognition On-screen keyboard and handwriting recognition Long stand by battery (6 months) Long stand by battery (6 months) Triple sim card.

DESCRIPTION OF MARKET We selected SINGAAPORE PLAZA for our product marketing because this is the best market for whole sellers & retailers. Our competitorsOur competitors; our competitor is NOKIA. NOKIA is offering high quality handsets. They are offering many of handsets with less uniqueness in the market. They are only giving one 1 year s warranty on repairing of there handsets. There all handsets have single Sim card with limited storage of 2 to 3 GB.

Why our products are better than Nokia s products? Our products are better then NOKIA‘s because we have introduced new and unique deigns of cell phones in the market then the NOKIA has done in recent years.We have offering dual & triple touch screen handsets but NOKIA is only offering single touch screen sets. We are giving warranty of up 2 to 3 years to our customers but NOKIA is only giving 1 year warranty. We have introduced unique designs of cell phones then NOKIA has launched. We are also offering our own brand Sims with our

MANAGEMENT TEAM We have basically hired experts from NOKIA & MOBILINK companies. We hired them by offering them handsome salary packages and fringe benefits. The experience of our management team is 10 years in this field. There are three mangers in our business Marketing, Sales and Promotion manager. Each manger has three supervisors under him. There are 60 Labourers in our business.

GOALS & OBJECTIVES SHORT TERM GOALS To reach break even point within 10 months Established as the leading distributor of cellular phones and wireless communications services Increase number of retail outlets LONG TERM GOALS To globalize our company FINACIAL OBJECTIVES Create and increase revenue MARKETING OBJECTIVES Expand market size. Expand market share.

BUSINESS STRATEGIES MARKETING STRATEGY We have selected SINGAPORE PLAZA because it is best location for retailers and for attracting more customer s. We will use (manufacturer –retailer- customer) channel of distribution. We are targeting Islamabad, Lahore and Karachi ‘s market. (Singapore plaza,Hafez plaza and Mobile market). We have divided our market into two segments business class and elite class.

PROMOTION STRATEGY We have decided to promote our products by doing ABOVE THE LINE PROMTION. In which we will advertise our mobiles on internet, newspaper,televisions and on mobile magazines. PRICING STRATEGY We have set the competitive prices because the market which we have targeted is very competitive.

FINANCIAL PLAN Our start up forecasted financial plan is shown in this diagram We will invest 40 m in our mobile company. Our start up expense would be 15 m. Our assets cost would be 30 m.

Our Forecasted financial plan is shown in the following diagram : FORECASTED FINANCIAL PLAN In year 1 our business would make sales of 3.5 m and profit of 5m. In year 2 our business would make sales of 5m and profit of 1m. In year 3 our business would make sales of 7m and profit of 2m Our revenue would be 20 % each year and our income would be 50% each year. So by this rate our business would reach its break even point at 3 years time.

INVESTORS IN WHICH WE ARE INTERESTED RBSRBS DUBAI ISLAMIC BANKDUBAI ISLAMIC BANK STANDARD CHARTERED BANKSTANDARD CHARTERED BANK

CONCLUSION The risks our business would face is tough competition from our competitors but we can overcome this risk by launching more new handsets in the market. Due to our unique cell phones our business would become market leader in mobile market very quickly. We will reach break even point in 3 years time and will try our level best to generate double amount of revenue.

Thank you Any questions