Dr. Wale Akinyemi Chief Transformation Officer Personal Branding Dr. Wale Akinyemi Chief Transformation Officer

Great brands are characterized by: Their ability to Communicate

Human Brands

Who Made Who?

Driving Force: To make a dent in the universe How? By making sexy products that reveal the intersection of creativity and technology, humanities and science, liberal arts and technology Philosophy: People do not know what they need but when they see it they will wonder how they lived without it.

Who Made Who?

Started first business at 17 Driving Force: To have fun and succeed in the process Redefine status quo and do it his way Origin of name: "since we're complete virgins at business, let's call it just that: Virgin."

The office makes the leader Leadership Fallacy 1 The office makes the leader

It is the well branded Leader that makes the office Reality It is the well branded Leader that makes the office

Nothing boosts and pushes the corporate brand like strong personal brands.

A Strong Personal Brand will Increase your value in the organization Increase the value of your organization Sustain your value outside the organization Maintain your employability and relevance Give you a legacy Give you mobility. Brand Mobility is one of the attributes of strong personal brands Global Affairs Anchor of ABC News. She also serves as the host of CNN International's nightly interview program Amanpour as well as the network's Chief International Correspondent.

What separates David Beckham from his team mates? Note: He is not the best player in the team…. Net Worth – Over $200 M Victoria's Net Worth - $47 M He is a brand while they are just players

Donald Trump Goes to Court!

When you see the following words who do you think of? Software Apple Mwalimu Terrorist Environment Freedom What word Can be used to describe you?

Brand Mandela

What Does Brand Mandela Stand For? Integrity Vision Passion Reliability Fortitude…..etc You can be sure that whatever he identifies with will have those attributes

The Making of the Brand

Every Personal Brand Must have the following: A Strong and well defined Purpose A strong Emotional Connection

Purpose The Strongest Personal brands are built around a purpose Why are you here? What do you stand for? Note: If the why is wrong, the what will be questionable

The Emotional Connection The EQ of the personal brand will influence brand loyalty and the strength of the brand. Your brand must create memories that touch the heart. What do you want to be remembered for?

Note: The Loyalty does not necessarily have to be because of the excellent quality of the product….. Some brands that command the greatest loyalty are not always the best in the market. It flows more from what that brand means – from what it stands for….. One good place to start the building of your personal brand is..

PowerTalks! The Rise of the Insurgents A new kind of Media PowerTalks! The Rise of the Insurgents

David and Goliath

The 53 Million Dollar Boy!

Parting Shot In a world of so many intelligent alternatives, those that will truly stand out are those who have successfully converted the person into a brand.

Thank You Wale twitter@waleakinyemi (+254) 722 526 578 (+254) 722 526 578 wale@powertalks.biz www.powertalks.biz twitter@waleakinyemi