OUR APPROACH A GUIDE TO HOW ERA COMPANY WILL WORK WITH YOU TO SELL YOUR HOUSE planning marketing pricing selling

ERA OFFICE NAME HERE 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY Marketing Plan Current Market Conditions Pricing and Maximizing Value Preview Your House 3. MUTUAL DECISION AGENDA

UNDERSTANDING YOUR SITUATION WHY ARE YOU SELLING? WHERE ARE YOU MOVING? WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD AND CLOSED? WHAT IS DRIVING YOUR DEADLINE? WHAT IS THE MOST IMPORTANT THING YOU ARE LOOKING FOR IN THE AGENT AND COMPANY YOU HIRE? WHAT WOULD IT TAKE FOR YOU TO FEEL WE HAVE MET YOUR EXPECTATION? ERA MARKETING PRESENTATION

ERA MARKETING PLAN FIVE KEY FACTORS 1.PRICE 2.TERMS 3.CONDITION 4.LOCATION 5.EXPOSURE ERA MARKETING PRESENTATION

MAXIMIZING EXPOSURE The Most Important Element ERA MARKETING PRESENTATION Maximum Exposure = Faster Sale and a Higher Price SELLING YOUR PROPERTY: MARKETING

ERA MARKETING PLAN National & International Exposure 60% Local – 40% Out of Town ERA MARKETING PRESENTATION

ERA MARKETING PLAN Exposure to the Local Market ERA MARKETING PRESENTATION Flyers Yard signs Virtual tours Social media Enhanced listings Buyer Agent Networking Neighborhood Notification Local Multiple Listing Service TXT ERA®

SELLING YOUR PROPERTY: MARKETING ERA ® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY: ERA ® MOBILE APP AND TXT ERA ® ERA ® LEAD ROUTER ERA ® GOLD STAR PROPERTY ERA ® HOME PROTECTION PLAN ERA ® INTERNATIONAL COLLECTION Open Text ERA ® YOU TUBE-PROPERTY SEARCH Example: Mortgage Program

ERA HOME PROTECTION PLAN ® : PROGRAM BENEFITS  Provides buyers with more confidence in purchase decision.  Protect yourself against costly repairs during listing and escrow.  Avoid after-the-sale disputes and unwanted surprises! SELLING YOUR PROPERTY: MARKETING ERA HOME PROTECTION PLAN ® 29% better chance of sale when using an ERA Home Protection Plan ®. 15% Homes sell on average faster with an ERA Home Protection Plan ® than without.

PERCENT OF ASKING PRICE RECEIVED OUR RESULTS ERA MARKETING PRESENTATION DAYS ON MARKET LIST-TO-SALE RATIO

To Learn important features and benefits Review with a Buyer’s Eye Help position for Maximum Value PREVIEW YOUR HOME ERA MARKETING PRESENTATION

We use the following tools to help maximize value: Traditional means of analyzing the market. Utilizes comparable properties. Within your marketplace. Goes a step further. Gives you a picture of the market. Shows what buyers are willing to pay in today’s market. PRICING AND MAXIMIZING VALUE COMPETITIVE MARKET ANALYSIS PRICING ANALYSIS GRID ERA MARKETING PRESENTATION

SUCCESSFUL TRANSACTION ERA MARKETING PRESENTATION

OUR WRITTEN GUARANTEE FOR YOUR TOTAL SATISFACTION OUR COMMITMENT TO YOU ERA MARKETING PRESENTATION

LET’S GET STARTED ERA MARKETING PRESENTATION