Signage April 07 Udo van Slooten PCT Special Applications Business Unit Solid State Lighting

Philips Lighting BU Solid State Lighting – PCT Special Applications 2 Project Review Special Application 10 - february-2006 Content Led string family  solution for channel letters Affinium Posterbox module  solution for box signs

Philips Lighting BU Solid State Lighting – PCT Special Applications 3 Project Review Special Application 10 - february-2006 Philips LED string systems for signage and architectural lighting applications

Philips Lighting BU Solid State Lighting – PCT Special Applications 4 Project Review Special Application 10 - february-2006 Great signs for great brands with Philips Affinium LED string system Combines easy installation with guaranteed brand identity benefits for your customers

Philips Lighting BU Solid State Lighting – PCT Special Applications 5 Project Review Special Application 10 - february-2006 Affinium LED string systems enable… 1. Bright illumination of your sign or logo throughout it’s entire lifetime. 2. Bright and uniform illumination of your advertising signs in your company colours. 3. Reduction of the overall investment over the lifetime of the system. 4. Quality assurance and service.

Philips Lighting BU Solid State Lighting – PCT Special Applications 6 Project Review Special Application 10 - february-2006 Product Information Description: Complete System are LEDs connected by a flexible wire. These are operated by a 24 volt constant voltage LED power supply. Gen1 Medium Power also connected by flexible wires and driven at constant current by a Xitanium TM LED driver.

Philips Lighting BU Solid State Lighting – PCT Special Applications 7 Project Review Special Application 10 - february-2006 Philips LED string systems how to select between the optimum solutions? m m 1-4 m > 3 m - (Q1, 2008) Colors LED string gen 1 medium power, on request - (end 2007) White LED string gen 1 medium power Affinium LED string medium power Colors Affinium LED string low power маломощный LED string gen 1 low power White Affinium LED string low power LED string gen 1 low power - (end 2007) Channel letter Solutions - (Q1, 2008)

Philips Lighting BU Solid State Lighting – PCT Special Applications 8 Project Review Special Application 10 - february-2006 Philips LED string systems the major installation differences Affinium LED string compared to generation 1 is: – easier to install; cutting friendly per LED – the length of a string on one driver can be longer Gen 1 is more cost effective Medium power versions compared to low power versions give: – between 200 and 300% more light than low power

Philips Lighting BU Solid State Lighting – PCT Special Applications 9 Philips LED string systems the different colors Affinium LED string, low power Affinium LED string, medium power LED string generation 1, low power LED string generation 1, medium power Q3 ‘07 On req. RGBCCWWW

Philips Lighting BU Solid State Lighting – PCT Special Applications 10 Project Review Special Application 10 - february-2006

Philips Lighting BU Solid State Lighting – PCT Special Applications 11 Project Review Special Application 10 - february-2006 Product range Affinium product overview

Philips Lighting BU Solid State Lighting – PCT Special Applications 12 Project Review Special Application 10 - february-2006 Affinium LED String system Power supply (constant voltage) LDD (LED Device Driver) Loop through connector for power supply (AWG18) and / or LED string (AWG26) End terminatio n connector Оконечный разъем Flexible flat cable (4 wires, AWG 26) LD (LED Device) Pitch 110mm Mains Total sting length Flexible cutting per LED Device

Philips Lighting BU Solid State Lighting – PCT Special Applications 13 Project Review Special Application 10 - february-2006 Easy installation cutting flexibility 2.Than cutting after every LED Device (LD) is possible 1.Always start with the biggest LED Driver Device (LDD)

Philips Lighting BU Solid State Lighting – PCT Special Applications 14 Project Review Special Application 10 - february-2006 Easy installation enabling fast layouts and installation Mounting with tape Mounting with clips (blind rivets or screws) Глухие заклепки или винты Flexible wiring

Philips Lighting BU Solid State Lighting – PCT Special Applications 15 Project Review Special Application 10 - february-2006 Mounting in channel letters

Philips Lighting BU Solid State Lighting – PCT Special Applications 16 Project Review Special Application 10 - february-2006 Outdoor proof high reliability under all operating conditions All components in the system are outdoor proof (IP66) Operating ambient temperature from -20° to +70°C Instant starting even at –20°C High operating temperatures for sunny circumstances

Philips Lighting BU Solid State Lighting – PCT Special Applications 17 Project Review Special Application 10 - february-2006 LED Power Drivers for Affinium led string Features Solid copper core isolated wires for easy connection Slim dimensions Note Gen 1 is operated by a Xitanium driver (different wattages available) 20W100W60W

Philips Lighting BU Solid State Lighting – PCT Special Applications 18 Project Review Special Application 10 - february-2006 Quantities of Led’s per driver 20W 100W 60W

Philips Lighting BU Solid State Lighting – PCT Special Applications 19 Project Review Special Application 10 - february-2006 Features and benefits Design-in LED layout creator

Philips Lighting BU Solid State Lighting – PCT Special Applications 20 Project Review Special Application 10 - february-2006 Step 1Import BMP- or JPG file of LOGO company Fill in the parameters required and start calculation. Input

Philips Lighting BU Solid State Lighting – PCT Special Applications 21 Project Review Special Application 10 - february-2006 Step 2The calculation is made for the complete sign Output

Philips Lighting BU Solid State Lighting – PCT Special Applications 22 Project Review Special Application 10 - february-2006 Step 3Select only the “P” (Region 1). Now the calculation of “P” is shown Select 1. 0

Philips Lighting BU Solid State Lighting – PCT Special Applications 23 Project Review Special Application 10 - february Step 4Start luminance calculation “P” (region 1). Uniformity is shown Select OUTCOME 1.0

Philips Lighting BU Solid State Lighting – PCT Special Applications 24 Project Review Special Application 10 - february-2006 The output can be used for the TCO tool 1414 TCO data 1. 0

Philips Lighting BU Solid State Lighting – PCT Special Applications 25 Project Review Special Application 10 - february-2006 Features and benefits Total-cost-of-ownership tool (TCO)

Philips Lighting BU Solid State Lighting – PCT Special Applications 26 Replacement NEON by single stroke контур Affinium LED String RED

Philips Lighting BU Solid State Lighting – PCT Special Applications 27 Project Review Special Application 10 - february-2006 Features and benefits Environmental FeatureBenefit Energy saving - consumption approx. 4 W/m Energy savings of up to 80% Extremely robust прочный Not leakages or ruptures разрыв possible Can be used in vibrating environments No IR or UV in beam The light does not heat up nor has negative impact on objects RoHs compliant (Lead free)No environment issues

Philips Lighting BU Solid State Lighting – PCT Special Applications 28 Project Review Special Application 10 - february-2006 Way to market : Stakeholders in the demand chain посредники LED supplier Value Added Resellers Small Sign maker Sign consultant Outlet owner Direct accounts Sign consultant end-user chain

Philips Lighting BU Solid State Lighting – PCT Special Applications 29 Project Review Special Application 10 - february bank offices will be installed with Philips LED String. First installations have started early March Big project in Sweden

Philips Lighting BU Solid State Lighting – PCT Special Applications 30 Project Review Special Application 10 - february-2006 Philips Affinium LED string system also suitable for architectural applications

Philips Lighting BU Solid State Lighting – PCT Special Applications 31 Project Review Special Application 10 - february-2006 Creating new lighting effects Affinium LED String; perfectly suitable for architectural applications

Philips Lighting BU Solid State Lighting – PCT Special Applications 32 Project Review Special Application 10 - february-2006

Philips Lighting BU Solid State Lighting – PCT Special Applications 33 Project Review Special Application 10 - february-2006

Philips Lighting BU Solid State Lighting – PCT Special Applications 34 Project Review Special Application 10 - february-2006 Existing product/market combination –Channel letters: Philips Affinium LED-string New product/market combination –Light boxes: LED box module LED’s in signage

Philips Lighting BU Solid State Lighting – PCT Special Applications 35 Project Review Special Application 10 - february-2006 New LED based solution for box signs Why? –Perfect images Uniform & bright light without zebra-effect –Low energy consumption –Easy to install –Less maintenance Philips Affinium LED poster box module

Philips Lighting BU Solid State Lighting – PCT Special Applications 36 Project Review Special Application 10 - february-2006 New LED Solution Very good Uniform light Instant light due to LED Technology No Light Pollution (stays within the sign) Low Energy consumption, 20W!! 80 LUX, 25 cd/m 2 (on white area) Dim’s 0.7 * 0.7 meter Lifetime 50000hr/50% “Easy readable light”

Philips Lighting BU Solid State Lighting – PCT Special Applications 37 Project Review Special Application 10 - february-2006 TL solution New LED Solution Light pollution with TL

Philips Lighting BU Solid State Lighting – PCT Special Applications 38 Project Review Special Application 10 - february-2006 Examples 1 City map, 50 W,40 Lux, 13 cd/m 2 on White. 170cm x120cm City map 60 W, Dim’s 205cm x 170cm, 28 Lux 9 cd/m 2 (on white area) opal acrylics, NS info panel 12W, 100 LUX, 31 cd/m 2 Dim’s 74cm x 32cm

Philips Lighting BU Solid State Lighting – PCT Special Applications 39 Project Review Special Application 10 - february-2006 Examples 2 Abri poster signs 60W, 40 Lux, 13 cd/m 2 on White, DIM’s 118cm x 175cm

Philips Lighting BU Solid State Lighting – PCT Special Applications 40 Project Review Special Application 10 - february-2006 Examples 4 Bill Board 3,3m x2,4m, only 100W!!, 20 Lux 6,4 cd/m 2 Complete Uniform See every detail of the poster. Even the printer lines, not intended to be seen Shades and sparkling, intended to be seen.

Philips Lighting BU Solid State Lighting – PCT Special Applications 41 Project Review Special Application 10 - february-2006 Uniform and bright light W

Philips Lighting BU Solid State Lighting – PCT Special Applications 42 Project Review Special Application 10 - february-2006 Philips LED poster box module Your (brand) image and message reflected in the best way  optimal readability while lowering the energy consumption. Product will be launched end of May 07