Community Engagement Concept Slides

A New Help & Support Framework

Ever Present Yes Online Website with tailored resources and tools Arthritis Resource Finder Physical Activity Guidelines Initiative Track & React and Walk with Ease Apps Community Health Care Provider Outreach Enhanced I & R, Knowledge Base Vetted Community Referral Walk with Ease

Optimizing Point of Care Entry Points Goal: Reaching people at the point of care, when health is top of mind Reality: 96% of respondents say they would take action to improve their health if it were recommended by their doctor or health care provider. Yet… only 3% of people with arthritis* said their doctor has ever mentioned the AF to them. * Source: 2011 Harris Interactive Custom Market Segmentation Study for the Arthritis Foundation

Value Propositions Non-commercial, unbiased information Disease-specific information Better Living Toolkit and JA Power Pack enables patients to improve health through self-management Rapid 3 tracks -- patient reported outcomes Expands treatment options, physical activity Reduces clinic staff time researching community resources and programs

New Web Resources Digital Customization Arthritis Resource Finder Physical Activity Checklist

Digital Customization Recognition and Segmentation Web technology allows us to recognize visitors and assign personas Will begin with 3 simple segments Based on search terms and history, we can provide customized engagement opportunities Segment #1: Newly Diagnosed Segment #2: Pain Relief Seeker Segment #3: Live Life to the Fullest

8 Product Sales Fundraising Advocacy

Help & Support: Arthritis Resource Finder

Arthritis Resource Finder

Provides location and site information about Arthritis Foundation physical activity classes Included location and site information on additional physical activity programs appropriate for people with arthritis

Physical Activity Guidelines Initiative An individual decision making tool for selecting appropriate physical activity opportunities for people with arthritis. Guidelines for third party physical activity resources to enable a robust and qualified community resource finder.

New Patient Education Resources JA Power Pack Better Living Toolkit Engagement Strategies

JA Power Pack Backpack provided to children and caregivers with useful, comforting educational materials Distributed nationally

JA Power Pack Child Power Pack Teen Power Pack (May 2015)

Better Living Toolkit Official Welcome Letter Disease-Specific Brochures Online Resource Guide Track+React information card Arthritis Today Magazine Easy-to-Use Jar Opener Rapid III – Health Tracker

Rapid 3 Weekly health tracker template Quantitative, patient-centered outcomes Encourage patients to request a Better Living Toolkit and share their health tracker results

Follow-up Arthritis Foundation staff and volunteers will follow-up with consumers who request the Power Pack and Better Living Toolkit Consumers will be offered local Arthritis Foundation community resources including educational and advocacy opportunities

Evidence-based Physical Activity Walk with Ease –Online leader training –Group or self-directed option –Online resources Arthritis Foundation Aquatics & Exercise –National network of classes –Aquatic Exercise Association trained leaders

Thank you! Together we can improve lives for people living with arthritis!

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