Science in the news room Malin Attefall reporter and editor of Vetenskapens värld (World of science)

Why journalists are: Always in a hurry Sloppy Illiterate/uneducated

Why is the reporter calling you? 1. Reporting 2. Investigating 3. Presenting/fact checking

Schedule of a news reporter 9:00 meeting 9:30 you have your assignment 11:00 supposed to know who to talk to, where and the better part of the story filming/interviewing looking at your material, writing editing 19:00 DEADLINE

A science reporter knows 1)how to read a science article abstract, lead author, references 2) Differ between good or poor studies, how many subjects involved? how was it done? Who did it? 3) Causation or correlation? 4) Call a second source

Common errors 1) Be too slow 2) Demand to see the full story before broadcast 3) Act superior 4) Recommend a colleague 5) Expect to give credit to other people 6) Write your own script 7) Be aggressive 8) Use scientific language