o Improv – involves more acting skills than a cattle call. The actors/talent are given a scenario and are asked to act out (role play) the situation. Click Here to see Examples of Bad Auditions o Scripts – are exact words usually written by the advertisers that show the speakers’ names, the description of sound effects, sometimes camera movement and the words to be spoken by the actor.

AdvantagesDisadvantages TelevisionLarge companies with widespread distribution get large coverage. It has the highest production costs, especially prime time. RadioLower cost than t.v., and selective target audiences. The messages can be changed easily. Radio is a mobile media and can be taken almost anywhere. Has a short life span and lack of visual involvement.

Audience viewership or listenership affects advertising rates. Rates vary from station to station but the highest volume of viewers carries the highest price tag. Also special events affect advertising rate, such as the super bowl.