Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Special Events, 7 th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Ten: Career Growth and Sustainable Development

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Photo by the Author.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Agenda 1.Animated introduction 2.Opening Activity: 3.Chapter Nine Review 4.Chapter Ten 5.Book Report Chapter Ten 6.Mini case study discussion twenty 7.Global event thought leader Richard Aaron 8.Assignments 9.Questions, answers, and discussion

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Key Terms Electronic employment application: A prescriptive electronic portal wherein you must only apply by completing specific fields within a online application and uploading your resume to a prospective future special events employer. Fair trade: Fair pay, investing in projects that enhance workers ’ quality of life, partnership, mutually beneficial long-term relationships and social, economic and environmental responsibility Greener events: Special events that continually endeavor to provide superior experiences through environmentally friendly strategies. Key employment application terms: The use of key terms such as marketing, sales, sponsorship, production, design and others that will be scanned and analyzed by a prospective special events employer through your online employment application. Outgreening: The use of greener event strategies to promote competitiveness and increase profits. Sustainability: The ability to wisely use the resources of today to create ever stronger and more successful tomorrows. Sustainable development: The ability to only use the resources you need today to insure that you have sufficient resources for use in the future.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Lecture Nine Review 1.Describe the historical development of virtual events. 2.How may you use virtual events to increase revenues for your events? 3.What are some of the key considerations in designing a virtual event program?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Learning Objectives 1.Advance your event planning career through formal and informal education and experience 2.Gain more professional experience to build your résumé 3.Become a Certified Special Event Professional (CSEP), Certified Meeting Professional (CMP) 4.Earn the credentials you need for employment, promotion, and long-term success 5.Incorporate principles of sustainable development into your business and career

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Photo by the Author.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Discussion 1.Describe and define virtual reality. 2.What are some typical virtual reality platforms for events? 3.How do you market your virtual reality programs?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Advance your event planning career through formal and informal education and experience 1.There are many ways to learn. You may wish to enroll in a specialized event planning course such as event marketing or participate in a hands on internship with a marketing firm. 2.The educational bar is rapidly rising so you must demonstrate to employers that you are current in terms of technology and other emerging skill sets.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Gain more professional experience to build your résumé 1.Through internships and externships you may gain valuable experience and even earn a qualification or credential. 2.Carefully select the appropriate internship with a firm that may have the opportunity to hire you upon satisfactory completion of your educational program.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Become a Certified Special Event Professional (CSEP), Certified Meeting Professional (CMP) 1.There are numerous professional certification programs now available in the event planning field. 2.Select the program or programs that best align your qualifications with the needs of your target employer.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Earn the credentials you need for employment, promotion, and long-term success 1.The sustainable development of your career begins with a personal strategic plan. 2.Your plan should include your target sector, employer, and the credentials you will need to be competitive during the hiring process.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Incorporate principles of sustainable development into your business and career 1.Sustainable development involves only using the resources today that will enable you to have sufficient resources for future development. 2.Apply these principles to your career through a professional development plan that incorporates remaining current in areas such as technology and environmental sustainability and other rapidly changing fields that impact the events industry.

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter Ten Book Report 10 minute presentation Everyone participates equally Overview of the chapter Three questions from book review group for class Three questions from class for book review group Final question from the instructor for the entire class

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Mini-Case Discussion: 20 1.Where will you find additional qualified guards for this event? 2.Does the private security company have any financial responsibility for your event organization as they failed to achieve their goal? 3.Who do you need to notify that you may need additional guards?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Global Event Thought Leader: Richard Aaron, Chairman, The Green Meetings Industry Council (GMIC), professor of meetings and events at New York University 1.How do Richard Aaron’s students see the future of planned events?

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Questions, Answers, and Discussion