MARKETING PLAN. MISSION STATEMENT Repertory Dance Theatre is dedicated to the creation, performance, perpetuation, and appreciation of modern dance.

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Presentation transcript:

MARKETING PLAN

MISSION STATEMENT Repertory Dance Theatre is dedicated to the creation, performance, perpetuation, and appreciation of modern dance.

RDT WANTS TO FOCUS ON… Environmental Scan: Increase budget to get out of debt Even balance among 3 areas of income: government, contributed, earned Building audience; especially among younger audience members To connect young audiences members to performances through technology but to keep the patrons they already have Growing the downtown arts culture

THREE MARKETING STRATEGIES…

DANCE AND DRAFTS

Institutional Program Development: BUILDING BRIDGES TO MODERN DANCE Goal: Build young audience demographic: College Students/Young Professionals Develop “Friends” of the Board of Directors Goal: Enrich entire performance experience Dancers and Directors join conversation Build relationship with organization and community

CONTEMPORARY ON BROADWAY RECLAIMING 3RD

CONTEMPORARY ON BROADWAY Goal: Develop New Audience and Diversify Audience (access to member-lists of orgs) Goal: Option for Cross-Disciplinary Experience Grow Downtown Arts Audience 2 Movie Tickets to Salt Lake Film Society- Broadway Theatre 2 Tickets to Pioneer Theatre Company 2 Tickets to RDT

TICKET PRICES CONTEMPORARY ON BROADWAY Premium/Standard Season Ticket Extension Without Bundle=$107 Premium, $69 Standard $75 Premium (Orchestra), $55 Standard (Balcony) 30% savings for Premium, 20% savings for Standard Premium/Standard Ticket Without Bundle=$167 Premium, $129 Standard $125 Premium (Orchestra), $110 Standard (Balcony) 25% savings for Premium, 20% savings for Standard

SOCIAL MEDIA PLAN Facebook= all types of interaction Blog=Monthly Newsletter posted on Homepage Draw readers in to the website Advertised on Facebook Twitter= Audience Member interaction Prompts made by company through performance week and shows Audience interaction whenever

NEW STRATEGIES Pandora= Younger, dance-oriented audience Youtube= Channel= stream-lined, professional approach= all video content in one spot Instagram/Twitter= during performance breaks to encourage audience participation Take themed pics, scavenger hunt, most tweeted dance, etc.

DESIRED OUTCOMES

TIMELINE Social Media Plan: Effective with start of the new season Dance and Drafts: 3 Performances= April, October, November Contemporary on Broadway RDT- Spring Show, PTC- Winter Show, SLFS- Fall Preview Movie

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