Business Plan Team members: Devaki Nadkarni Mahalakshmi Ajaykumar A Childcare, Pre-school and Activity centre.

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Presentation transcript:

Business Plan Team members: Devaki Nadkarni Mahalakshmi Ajaykumar A Childcare, Pre-school and Activity centre

Business Plan 1 Business Proposition: Kinderland is the only centre offering a range of services for childcare, early education and overall development of the child in the age group 1-9 years, all under one single roof. The centre will be located in Sanpada(east) Age Group Service Offered 1-5 yearsDay care 2.5 to 4 yearsPre-school: Play school, Nursery 2.5 to 9 yearsActivity centre Reliable, Secure, Quality service in a stimulating environment

Business Plan 2 Market Analysis:  The childcare, early education industry is in its growth stage with many unorganized players, catering to niche markets.  There are only few established players like Euro Kids, Kangaroo-Kids, Jumbo Kids in the market for Pre-school.  There are none who offer an integrated child care and education cum activity services.

Business Plan 3 Competition Analysis:

Business Plan 4 Revenue Model: Source of revenue is from the differentiated services offered:  Day care  Pre-school  Activity centre There are 6 different pricing package offered.

Business Plan 4 Financials: Break-even is when 93 children get enrolled for various programs in the first year

Business Plan 4 Financials: Break-even is when 93 children get enrolled for various programs in the first year

Business Plan 5 Milestones:

Business Plan 6 Team: Name:Devaki Nadkarni Designation: Associate Director & Principal Experience: Child Educationist – 15 years of experience in running a nursery in South Mumbai. Certified in Early Childhood care & education, B.E(Mech.) Role: Design & Program implementation, recruitment, training and controlling the overall functioning of the Kinderland services. Name: Mahalakshmi Ajaykumar Designation: Director Experience: 9 years in Service Industry. MBA(Marketing),Graduated in Social Science. Role: Strategy formulation, Market planning & Development. Launch of Kinderland services and assisting in overall functioning of Kinderland.

Business Plan 7 THANK YOU