Advertising Terms to Know

Click on the links to learn more about these terms! List of Terms BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION Click on the links to learn more about these terms!

Bias Definition: Personal and unreasonable judgment of something or someone. Examples: Race – “separate but equal” was not always equal Brand of Clothing – Hollister is better than Mossimo because it costs more. Music – I only listen to rap because I know it is the best type of music. BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Propaganda Definition: Misleading or unclear information that is gradually spread. Examples: Rumors War Posters Advertisements Political Campaigns Media BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Emotional Appeals Definition: The advertiser appeals to people’s emotions. Examples: Fear Joy Sadness Happiness Love BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Bandwagon Definition: Encourages the readers/viewers to go along with everyone else. Examples: Everyone is… All people… Don’t be left out… Join in… BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Plain Folks Definition: Advertising technique that appeals to readers/viewers by using common people to advertise a product. Examples: Families Friends Children at School Busy mom BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Snob Appeal Definition: Advertising technique that appeals to readers/viewers by promoting that the “best” people support the product. Examples: NFL Players Celebrities Musicians Good looking men/women BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Testimonial Definition: An advertising technique in which a product is endorsed by someone who has used the product and finds it beneficial. Examples: Milk Proactive Nyquil BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

Repetition Definition: Repeating something so that the reader/viewer remembers it. Examples: Slogans Symbols Frequency of Ad BIAS PROPAGANDA EMOTIONAL APPEALS BANDWAGON PLAIN FOLKS SNOB APPEAL TESTIMONIAL REPETITION

For More Information… Below are links to Internet URLs that offer information on more advertising techniques: Advertising Techniques AdCracker Media Awareness Network