Bob Picciano General Manager Lotus IBM Software Group Jerry Cuomo IBM Fellow, CTO, and VP WebSphere IBM Software Group SOA and Web 2.0 Goes to Work

Foundational Extend End-to-End Transform Adapt Dynamically Web 2.0 Advances Smart SOA’s Simplicity To Accelerate Alignment of Business and IT

Market Leadership for 5 years Consuming SOA with Portal Integrated and Personalized Access to SOA

SOA and Web 2.0 for the enterprise Introducing WebSphere Portal 6.1

Portal 6.1 Demo Web 2.0 user experience Social computing integration Portal Accelerators Demo

Introducing IBM Mashup Center Lotus Mashups and InfoSphere MashupHub Users Quickly Create Own Applications Using SOA Using Services for Greater Speed

Unleash Enterprise Content as RESTful Services RESTHTTP

Unleash Enterprise Content as RESTful Services Reuse Existing IT Assets in New Ways

Unleash Enterprise Content as RESTful Services MQ WAS Object Grid DataPower WSRR Commerce Business Monitor Portal Connections Process Server CICS Filenet DB2 Cognos

IT can react quickly with WebSphere sMash and SOA Introducing WebSphere sMash  Agile development environment  Dynamic Scripting  Widget creation for IBM Mashup Center

WebSphere sMash IBM Mashup Center

Integrated Demo Scripting and Flow with WebSphere sMash Find information in InfoSphere MashupHub Assemble in Lotus Mashups * Project Code Name Demo

WebSphere sMash IBM Mashup Center Used with permission from CNET Networks, Inc., Copyright All rights reserved SOA and Web 2.0

REST Enabled Web Applications SOA SOA and Web 2.0

A) A technique for boosting the speed of a processor B) A technique for boosting your billable consulting hours C) A defense against a speeding ticket You think “overclocking” is:

A) Simple Object Access Protocol B) Single Out Awful Programmers C) A reminder to wash your hands after surfing the Internet To you, “SOAP” means:

A) REpresentational State Transfer B) Really Esoteric Software Terminology C) Impossible since the invention of the Blackberry “REst” is

A) In object-oriented programming, the ability to allow a variable to refer to an object whose class is not known at compile time B) Your favorite thing about “The Transformers” C) Only legal in Utah “Polymorphism” is

A) Web Services Definition Language B) We Search Databases Laboriously C) When Stuck, Delegate to Loser “WSDL” stands for:

A) Electronic Data Interchange B) Everyone Does It C) Extremely Difficult to Implement “EDI” stands for

A) a guy who talks endlessly without ever getting to the point B) a breed of invisible dog C) an ironically common exception in Java, the language created to eliminate pointers “Null Pointer” is

A) The statistic of a system with very little downtime B) The big moment before your car odometer turns another 10,000 miles C) a good description of your social life Five Nines of Availability is

A) the processing of unused blocks of memory to make them available again B) the career your parents said you’d have if you goofed off in school C) the bag of stuff you're carrying around at the end of a trade show Garbage Collection is

A) LIFO B) IHOP C) J-LO Does the word “Stack” make you think of:

Al Zollar General Manager Tivoli Software IBM Software Group IBM SOA Security Management

Key Smart SOA TM Security Management Extensions Security #1 challenge for Web 2.0 InformationWeek “Most Business Tech Pros Wary About Web 2.0 Tools in Business,” J. Nicholas Hoover, Feb 24,2007 Protection Identity Compliance Security enables responsible enterprise SOA deployment Nemertes Research John Burke, Nemertes Research Principal Analyst, April, 2008 Security is Top Of Mind for Web 2.0 and SOA

Propagating Identity for SOA IBM Tivoli Federated Identity Manager WebSphere Message Broker Even Across Federated ESBs WebSphere ESB ESB 3

Internet Flexible SOA Reuse = Increased Exposure Messages Applications IBM ISS Proventia IBM WebSphere DataPower XS40 IBM Rational AppScan Protection Malicious Attacks

Audit in SOA and Web 2.0 Environments  Unified Security Policy Management  Audit and Compliance Dashboards  Automated Compliance Reporting IBM Tivoli Security Policy Manager Compliance IBM Tivoli Security Information and Event Manager

IBM Service Management for SOA Monitor SOA Services, Events and Dependencies VisibilityControlAutomation Provide Secure and Compliant Quality SOA Service Delivery Support Dynamic Runtimes and Service Lifecycles

Accelerating Business and IT Alignment Business Objectives Compliance & Risk Management Optimize Investments Growth & Competitive Edge IBM Service Management Innovation is the Process, Success is the Result

Customer Panel Katie Kean – IBM Moderator Accelerating Alignment of Business and IT Alignment Paul Gould, Norwich Union Joel Hackney, Nortel Jim Ofalt, Pep Boys Anne McDiarmid, Spotlight

Innov8 SMART SOA Challenge The SMART SOA winner is…..

Engage with the Smart SOA Social Network! Build Your Skills Today! Don’t miss these today… Business Partner Café 1:30 PM Solution Center Open 10:00 AM Sandy Carter Book signing 11:00 AM Smart SOA Jam Continues All Day Special Interest Groups 12:30 PM Smart SOA Challenge 71 Customer Speakers