Destiny Hamilton. What is Pharmaceutical Marketing? It is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.

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Presentation transcript:

Destiny Hamilton

What is Pharmaceutical Marketing? It is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.

Nature of work Pharmaceutical sales representatives are employed by drug companies The distribute information about their companies’ products to physicians, hospital nurses, and medical technicians. They don’t take drug orders from the physicians but instead try to persuade them to prescribe more of their companies’ drugs

Main Duties Individuals are responsible for advertising pharmaceutical drugs Devise a Marketing Strategy for the sales promotion

Education & Training Bachelor’s degree in an area related to pharmaceutical studies On-the-job training which consists of intensive study followed by supervised field work

Job Qualifications Must be extremely well versed in all health science concepts related to the job description Must have strong communication skills Be proficient at tailoring sales pitches

Salary range Entry Level - $ 38,555 Experienced Marketing Executives - $ 65,464

Work Conditions Employees who have a pharmaceutical/ medical marketing job, will be required to travel most of the time because they deal with outside sales They only spend about 5 or 6 minutes with physicians Work about 40 hours a week

Advancement Opportunities Because of intense competition, advancing is strictly based on your merits and proven skills you have shown.

Employment Outlook Pharmaceutical marketing has a stable employment outlook

Specific Jobs Pharmaceutical Sales representative Marketing Executive Marketing Consultant Marketing research Analyst Marketing Manager Global Market Research Marketing Director Marketing VP