Recruiting Excellence for Emerging Markets Graduate Programme Proposal presented to

Why Global Career Company? Established in 2002 Market leader for Asia Pacific, Africa & Middle East, CEE and Latin America Recruited over 8,000 professionals into 70 countries worldwide A blue-chip client base of over 400 leading companies Over 180, 000 graduates and professionals, 50,000 marketing and sourcing channels and over 15,000 ‘C’ level corporate decision-makers constitute our global network A team with over 25 years of experience, 20 nationalities and over 30 regional dialects who posses international perspective alongside a localised understanding A portfolio of recruitment solutions offering our corporate clients and candidates choice Organisers of 20 world-class recruitment events every year Over 1 million visits a month to our regional websites Over 500 successful recruitment assignments completed Creative solutions to the ever-changing environment for attracting and recruiting across the emerging markets.....

Our Candidates We focus on attracting difficult to reach candidates from around the world with that potent mix of international experience combined with local knowledge. Our candidates combine a powerful mix of outstanding academic qualifications, and relevant international experience. Our candidates also possess the following: Up to 20 years of professional experience Strong managerial potential and/or technical skills Fluency in French, English, Russian, Polish Portuguese, Chinese and Arabic Candidate Demographic Breakdown

Direct Sourcing Channels We utilise a variety of channels including: Over 1,000 contacts with Career Services, Faculty Heads and International Offices across the world’s leading universities and business schools Our global network of over 180,000 graduates, MBAs and professionals Contacts with clubs, societies and associations across Europe Over 300 Alumni association contacts and over 200 Student Ambassadors Presentations at over 100 universities, business schools and Executive Management Schools worldwide Embassies and High Commissions Targeted groups set up throughout online Social Networks Over 5,000 professionals recruited through us acting as our ambassadors Targeted Trade and Career fair events Advertising and PR Campaigns across targeted jobsites Our print and online Global Media Partners

Our Track Record Professionals in our network over 180,000 Candidates that have attended our Summits 30,000 Candidates recruited into jobs worldwide over 8,000 Successful recruitment assignments over 500 Companies we recruit for over 400 Countries we recruit into 70

Graduate Recruitment Campaigns Client Briefing & Campaign Development Attraction Candidate Management and Pre- selection SelectionInterviews Recruitment Day Successful Hires An integrated communications campaign designed to meet a specific recruitment drive; in this case a global graduate programme Multiple sourcing channels would be utilised to attract the best talent across the Emerging markets Our recruitment team would handle all responses and manage all screening, selection and assessment processes to the final interview stage As a natural conclusion to a Recruitment Campaign, we would design and organise Recruitment & Assessment Days which can incorporate interviews, presentations, business games and assessment centres or simply consist of scheduled interviews

Candidate Management System & Microsite We custom build and host your own strongly branded recruitment microsite to communicate with graduates across the world and capturing and their interest and applications for screening and selection. This can be linked to an on-line assessment system Campaign tools Preparation of a full suite of communication tools to bring the brand to life including Posters Adverts Exhibition stands Event material We would consult Unilever on designing an effective integrated communications campaign supported by an online recruitment platform. This would be direct, or through our communications partner, a global branding specialist Graduate Recruitment: Integrated Communications

Campus marketing Presentations Campus-related Events Mailshots Use of Campus Ambassadors and Student Reps Giveaways and Competitions Online marketing Banner advertising links to/from multitude of local, regional and international graduate-read websites Careersinafrica.com Over 1 million page impressions over 200,000 unique visitors per month Average time on site: over 5 minutes We would provide Unilever a full integrated channel marketing plan using GCC assets as well as our partners access to wider channels Graduate Recruitment: Multiple Sourcing Channels

For large-scale application processing, we have the facilities within various support service centres in Philippines and Poland to handle all response management and selection Our team of multi-lingual consultants would screen and select the best candidates coming through our Candidate Management System Selection Services to include: - CV pre-selection - telephone selection - on-line assessment - organisation of in-country interviews and/or design of in-country and international Recruitment & Assessment Days - Final Interviews - Offer Management Graduate Recruitment: Selection & Assessment Support

Case Study 1: Unilever Bank – Global Sourcing Campaign Example of larger scale Pan-African graduate recruitment campaign: Campaign conducted across Europe and the US for African graduates and young professionals with up to 3 years post- academic experience and nationals from Cameroon, Gambia, Ghana, Kenya, Nigeria, South Africa and Tanzania. Over 4000 applications generated 1700 candidates assessed 86 candidates passed to offer stage……

Example of smaller regional graduate campaign: Global campaign to source Southern Sudanese and Ethiopians for graduate positions in Diageo Africa Commercial (Sales and Marketing) and Supply Divisions Over 800 applications generated 80 candidates assessed 14 candidates passed to offer stage Case Study 2: Diageo – Global Sourcing Campaign

Case Study 3: Online Marketing Examples for Barclays and HSBC

Unilever Graduate Programme Remit: Graduate Recruitment for Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia Delivery options that GCC can assist: Programme Content Design – comms programme, sourcing strategy, selection and recruitment process, measurement indicators and reporting. This would be in conjunction with our RPO and Communications Partner Sourcing & Screening and Application Response Management Sourcing, Screening and Application Response Management & Selection Sourcing, Screening, Application Response Management, Selection & Assessment All the above will be supported by a full end-to-end applicant, candidate management and recruitment process system

Key Features Designated Graduate Recruitment Campaign designed to attract specific skills for Unilever over a set time period; Utilisation of all attraction channels available to Global Career Company; A team of Recruitment Consultants with English, French and Portuguese language skills will work alongside your own resourcing function to either assist in the process or fully manage the process to fully outsourced delivery ; An end-to-end recruitment solution tailored to your own recruitment process; Customised online application and selection process; On-line and/or Off-line Graduate Assessment systems (SHL/Thomas International etc); Utilisation of Recruitment Summits and/or design and implementation of your own Recruitment Days across the international markets and in-country across Africa

Our Standard Fees Recruitment Campaigns Fee per Service utilised No Recruitment Fees Unlimited hires Consulting Services to include: Programme Content, Communications Strategy Design & Implementation and Project Management Consulting Fees from £1,000 per day Sourcing Processes to include: Campus presentations Direct marketing through our Sourcing Channels and our Global Databases Social network penetration for ‘Gen Y’ Participation at on-line and physical career fairs Advertising across graduate media Fees from £650 per day to fixed quarterly sourcing fees from £8,000 per month Selection Processes to include: CV screening On-line testing Telephone selection services Assessment Services Recruitment Day Design, Organisation and Delivery Fees from £650 per day to fixed quarterly selection fees from £4,000 per month Assessment facilities costed out on a usage fee basis Online Recruitment Advertising Services from £1,500 per month for banners to £4,000 for a fully customised microsite linking to CMS system charged on a user basis