Websites Are Windows… What Does Yours Reveal?

What Must Your Website Reveal? Your Website must meet the Needs and Expectations of Clients and Perspective Clients –Confidence and Trust –Secure Feeling –Care you Provide –Quality of Medicine –Information and Knowledge

Confidence and Trust

What Makes A Great Website? 4 Key Fundamental Qualities of any Great Website Enhanced experience for visitor – FUN Provide specific information –Preferably the information the visitor wants Provide incentive to return Convert visitor to client – Well organized, professional-looking and easy to navigate

Fun, Well-Organized and Easy Navigation

4 Characteristics That All Great Websites Need to Possess 1. Excellent Content –The right information 2. Usability and Navigation –Easy 3. Aesthetics and Design –Pleasing, represent who you are 4. Good Search Engine Rankings –Be Seen on Google

What Makes Excellent Content? Who you are Services you provide Benefits your services provide How you are unique Why you are the best

Excellent Content Professional interests Practice philosophy Special services like house calls Alternative treatment Use of technology –Make sure you include the benefits that these services offer Human Face –Personal connections

Content - Veterinarians

What are the Standard Sections for a Veterinary Hospital Website? Homepage About Us Veterinarians Staff Information Sheets Services New Clients Newsletter Medical Articles Location Related Links

What Is The Most Important Page On Your Website? Your Homepage –Most important page –More than just the cover of your book –Few seconds to convince visitors –An invitation to enter –Reel in visitors –Keep it clean –Provide exceptional experience

Your Homepage Your Homepage Needs to Include –Hospital Name –Logo –Tagline –Address and Phone information –Easy navigation –Introduction Text and Photos

Homepage

About Us Page Your About Us Page –One of the first pages seen –Make a good impression –Practice philosophy –Services –Reach out to community

About Us Page

Veterinarians Get to Know you Before Arriving –Professional photos –Excellent text with professional and personal information Visitors Impression of You Chance to Make a Great First Impression

Veterinarians

Staff Members Your Staff Section Should Include –Professional photos –Write-ups –Produce a bond of trust –Caring for their pets

Hospital Staff

New Clients Focus on New Client Getting to Know Them Printable Information Sheet –Fill sheet out at home –Bring sheet to hospital

New Clients

Hospital Forms Make Registration Easy –Client is more relaxed –Printable forms on website –All hospital documents Benefit to Your Clients

Hospital Forms

Your Services Services

Hospital Newsletter Your Newsletter –Visitors return frequently –Informative and entertaining –Latest news –Share with others –Source for new clients

Newsletter

Medical Articles Your Medical Articles Section –Answer questions –Employees can refer –Simple, concise articles –Good index –Easy to use –Must have Search Box

Medical Articles

Hospital Location Your Location Page Needs to Have –Exterior Hospital Photo –Interactive Map –Driving directions

Location

Related Links Your Related Links Page –Sources of information –Pet-related businesses –Local Organizations –Humane Society Same Philosophy of Veterinary Medicine as You

Related Links

Your Website - Excellent Usability And Navigation Well-organized, easy to use Airy and uncrowded Working links Photos present Formatted text Sections labeled Clear, easy and simple navigation Navigation confined to one area

Website Layout

Simple And Clear Navigation

What Are Your Aesthetic and Design Considerations? How does the window into your practice look? –Professional design –Who you will attract –Is your practice right for them? –Carry design throughout entire website

Aesthetic and Design Considerations Design characteristics of your website –Website design is sophisticated –Window into your practice –Reflect your hospital’s image –Personality of the practice –Excellent content is not enough –Visitors are judging

Aesthetic And Design Considerations

Beyond The Fundamentals Additional Features and Pages for your Website –More engaging –More benefits for visitors –More valuable –More interesting –More reasons to return –More reasons to be a client

What Are Some Additional Features? Hospital Tour –Engaging: Where they are taking their pets Client Survey –Engaging: Needs to be simple, not SAT Exam Breaking News –Engaging: Keeps visitors coming back Pet Lost & Found –Benefits and Engaging: You need to help Appointment Calendars –Benefits and Engaging

What Are Some Additional Features? Prescription Refill –Benefit to your client Pet Photos –Engages visitors Testimonials –Engages visitors Special Offers and Coupons –Provide benefits to all visitors Events Calendar –Engaging and benefits

Client Survey

Appointment Calendar

Hospital Tour

Special Offers - Coupons

Breaking News

Pet Of The Month

Shopping Cart Page

Pharmacy Refill

Your Website Window into your practice Details make statements Impression about your practice Best you have to offer Bring website visitors into your hospital

Your website is your clients’ window into your practice. Your Website Must –Educate and inform –Provide real benefits –Provide enjoyable experience –Engage visitors –Emotionally connect visitors to you

VetNetwork Who knows your business better than another veterinarian? Mark Feltz, DVM is the owner and manager of VetNetwork. A veterinarian with multiple hospital ownership experience for 20 years, Dr. Feltz and the staff at VetNetwork specialize in website and marketing solutions for veterinary hospitals throughout the United States. VetNetwork knows what veterinarians want. Call us or visit us online to see what we can do for you