Marketing Masters Nicholas Nelson Joy Mikkelson Abigail Weller Tanya Stillwell Stephanie Tebbe Danielle Wahl

Running Rivers Water Park & Retreat

Positioning Statement: Running River Water Park & Retreat provides children and their families an unforgettable indoor and outdoor swimming adventure. Our water park offers a unique swimming experience by providing a variety of waterslides for all ages, a lazy river, an indoor wave pool, and a spa for the adults. Tag Line: Where water and wild come together Positioning Statement

Entertainment: Multiple waterslides, lazy river, adult and kiddie pools, and a spa. Retail: Retail and shopping plazas and village squares where people can gather and socialize within a few miles. Residential: Once we create an attractive destination for visitors, there will be demand for people who want to live there. You can add single-family homes that are wholly-owned by permanent residents or you can add villas and condos that are fractionally-owned and may be placed by the resort. Office: Once we create a place where people can meet, recreate, shop and find entertainment, wouldn’t it be great to work there? How retail mix creates desired value offer & shopping experience:

Assortment Plan Spa: Massage beds, whirlpools, & sauna Waterpark Indoors: Kiddie area, 2 kiddie slides, adult area, 5 medium to large slides, lazy river, & hot tubs Waterpark Outdoors: 3 large slides, kiddie area, adult area Snack Bar: Pizza, slushies, hotdogs, pop, chips, & ice cream

West Fargo (2012) Population: 27,478 Age: 32.6 years (median) Population between years: 18% Population ages 14 and under: 23% Income (2011): $65,103 (median) Household makeup: Family households % With children under 18 years – 29.9% Median house/condo value: $154,452 Average rent: $653 Location

Daily Traffic Veterans’ Blvd: 11,655 Interstate 94: 2,690

+ Indoor Lazy River Store Layout

Waterpark Bright lighting Color palate Blues, reds and yellows Indoor and Outdoor Lazy river indoor Theme: Underwater adventure Store Layout

Spa Dimmer lighting Color palate Whites, tans, and other faded palettes Relaxing environment Calm music Aroma therapeutic and natural scents Modern design Store Layout

President Vice President of Finance Accounting and Records Accounting Team Vice President of Marketing Director of Public & Consumer Relations Marketing and Advertising Team Vice President of Human Resources Director of Hiring and Employment Employee Management Team Director of Operations Director of Safety Life Guard and Safety Team Director of Park Maintenance Pool Maintenance Team SPA Maintenance Team Director of Engineering Engineering Team Organizational Structure

Pay Levels President- $250,000 Vice Presidents- $115,000 Managers- $ 75,000 Team Members - $55,000-20,000

Activity OptionsDaysPrice Waterpark OnlyMonday - Thursday$18 Waterpark OnlyFriday - Sunday$20 Spa OnlyDaily$25 Waterpark & Spa ComboMonday - Thursday$35 Waterpark & Spa ComboFriday - Sunday$40 Observation OnlyDaily$10 High/Low Pricing Strategy Pricing Entrance Restrictions: Spa– Must be at least 16 years old Observation – Must be the caregiver of a child

Birthday Party Package: $200 Includes 15 waterpark passes, reserved poolside tables, 2 large pizzas, 12 in. cake, 3 pitchers of pop Group specials: 12+ individuals fee is only $12 Seasonal passes: $250 fee & unlimited 3 month access Winter Pass: December – February Summer Pass: June – August Coupons: $5 off general admission Rewards Program for loyal customers Student Discounts Price Discounts & Special Offers

Billboards Interstate 94 & 29 Flyers Hotels, Fargo tourist center, West Acres Commercials Social Media Facebook Advertising Communications

Pulsing Advertising Schedule Use a percentage of future sales advertising budget 8-10% of future sales Newspaper coupons E-club promotions Fargo Chamber coupon book BudgetSales Promotions Advertising Communications

Customer Relationship Management (CRM) Program Rewards Program Star Card 1 Star per Visit 10 Stars = One Free Pass to the Waterpark

Seasonal Pass 5 free guest passes and 5 stars towards their rewards Also receives 2 stars when the guest uses their pass Birthday Party Bookings Free cake, 2 large pizzas and 3 large pitchers of pop 15 Additional Stars towards their Star Card Customer Relationship Management (CRM) Program

Basic Facilities:Services:Other Features: On Site ParkingTowel ServicesCafé and Spa Restrooms / Locker Rooms Lifeguards on DutyTables and chairs for eating Lounge Chairs by indoor pools Special Birthday Party Rooms Lounge Chairs and umbrellas by outdoor pools Birthday Party Packages and Party Favor Options Both indoor and outdoor sections of the waterpark Customer Services Physical Services offered to guests:

Pass Purchasing Options Seasonal Passes Group Rate/ Birthday Party Rates Reduced Cost for Observers Student Discounts Accept all major credit cards Customer Services

Any Questions?