Now Offering… 1 sponsorship OPPORTUNITES!

What For? 2 To help raise money for communities that are:  low income housing  nonprofits  communities that just can’t afford our program  or communities who can afford our program, but have interested sponsors Sponsorship

3 Promotes Community Spirit Raises Awareness Represents Corporate Citizenship Co-BrandingOpportunities Local Market Outreach Why Sponsor? Sponsorship

4 Free Advertising Space  Banners  Info Kiosk (coupons, brochures, etc)  Ad space on marketing materials Open for discussion: Appeal: Sponsorship

5  Company feature in our Newsletter & Website  Press Releases & Media Kits to Local News Station & Newspapers  1 Free Mailing to Residents  Lobby Signage (Once a Month), Thanking Sponsor  In-Class Banner with Sponsor Logo  Free Ad space in Community Newsletter  Free Article in Community Newsletter  Weekly class reminder your company is a sponsor  One 2 minute info commercial at one group class  Signage and mentions of sponsorship at open house events $1,000 / month for 1 year Sponsorship PackageExamples:

6 $750 / month for 1 year  1 Free Mailing to Residents  Lobby Signage (Once a Month), Thanking Sponsor  In-Class Banner with Sponsor Logo  Free Ad space in Community Newsletter  Free Article in Community Newsletter  Weekly class reminder your company is a sponsor  One 2 minute info commercial at one group class  Signage and mentions of sponsorship at open house events Sponsorship PackageExamples:

7 $500 / month for 1 year  In-Class Banner with Sponsor Logo  Free Ad space in Community Newsletter  Free Article in Community Newsletter  Weekly class reminder your company is a sponsor  One 2 minute info commercial at one group class  Signage and mentions of sponsorship at open house events Sponsorship PackageExamples:

8 $250 / month for 1 year  Host an Executive Day Get-Together  Linked onto our website for 1 full year  Memorable plaque with a certificate of Sponsorship  Shared Testimonials  Co-Branded Promo postcards to the local area  Local radio ads  Free Social Media attention from L2BH home office  Apparel for each resident with the sponsor’s logo  Receive test results every 4 months  Receive pictures of the residents/group  Featured as a Sponsor on our Website $100 / month for 1 year $50 / month for 1 year Partial Sponsorships: Sponsorships: Sponsorship

Other Ideas:

Sponsorship Sponsor Benefit Scale: On a scale of 0-5, please rank the Sponsor Benefits ideas on your handout. 0 = Toss this idea out 1 = Keep it a consideration 2 = Sponsorship Contribution Level 3 = Bronze Level Sponsorship 4 = Silver Level Sponsorship 5 = Gold Level Sponsorship

Open for discussion: 11 Sponsorship period has ended, Now What?  Sponsor Donation Match with Community  Utilize ROI tool with community (using actual numbers from previous year)  Show Sponsor exposure from the partnership Sustainability: Sponsorship

12 What goes to the Franchise Owner? SponsorshipMoney: Sponsorship *Unless it’s a National Contract..

13 How would Royalties be divided? Other Ideas: NationalContracts: Sponsorship Joe Bettencourt signs a national contract with the Wal-Mart Foundation, and multiple franchise owners get classes from this sponsorship. 1). Does Joe get a monthly commission of the Sponsorship revenue? 2). Joe is congratulated, and franchise owners share his success?

14 Should there be a set price for Sponsor classes? Other Ideas: MSRP: Sponsorship 1,000? 1,200? 1,500? $ $ $ % % Base? Stick to that regions’ already set price? Or should it be?

15 How it Works: Sponsorship Sponsor Pays 1 Year in Full Community receives payment from sponsor Community signs contract Community makes monthly payments to Live 2 B Healthy ®

Targets: 16 Sponsorship Who would want to Sponsor Live 2 B Healthy ® Senior Fitness:  Community Suppliers / Vendors?  Home Health Providers?  Pharmacies?  Medical Suppliers?  Nutritionists?  VA Hospitals?  Exercise Equipment Suppliers?  Local Business Owners

17 Sponsorship Other Ideas:

JOE BETTENCOURT Contra Costa - California Sales

CommunitySurvey DATA BASE UP DATE / SURVEY Location: ________________________________________________ Phone____________________ Name: ____________________________________Title:_____________________ Fax ____________ Admin/ Mgr____________________________________________ Title: _______________________ Best contact time ____________________ _______________________________________ 1.# of beds? 2.AVG occupancy? 3.AVG mo. Revenue / resident? 4.AVG time to fill bed? 5.….. Questions from ROI Tool Marketing Questions

Community Survey (cont..) Marketing Questions 1.How do you currently distribute Marketing Info? __Newsletter __Brochure __Seminars __Events __Other 2. Marketing Investment Focus? __New Residents __Retaining Residents __Recruiting Staff __Retaining Staff 3.Would this location be interested in participating with us in: ___Newsletters ___Website link ___Brochures ___Events ___CoBranding ___Events ___Other

Sales: Utilizing Vitality, Utilizing Vitality, Voice, & Value Voice, & Value VitalityVoice Value What Live 2 B Healthy ® Senior fitness can offer YOU!

VITALITY Vitality Most senior communities have an activity director, a personal trainer from a local health club, or use an exercise tape for classes. They do a good job but Live 2 B Healthy® Senior Fitness exercise classes are customized to your residents’ needs. This is the reason our residents see such phenomenal results. With Live 2 B Healthy® Senior Fitness, you will see actual results with the residents balance, strength, stamina, coordination, and even memory!

VOICE Voice Imagine if someone brought their parent to your community; and you talked about how much their parent would increase in balance, be more social, sleep better, be healthier, or possibly live longer, just because of his exercise class. What sets you apart? Would you like to have something your competitor does not have? Then that same person visited another community that did not say anything about exercise or improved balance. Which community do you think they would gravitate towards? VS. Live 2 B Healthy® Senior Fitness’s Marketing program partners experience; local press, online links, trade shows, senior shows, senior fairs, radio shows, youtube links, and testimonials.

Value Value Senior community managers have found that when they talk with potential residents and their families about Live 2 B Healthy® Senior Fitness’s program, including the benefits to their residents…… Open rooms are filled more quickly. So ask yourself: Does your community have open beds? “Would only one more room filled be worth having Live 2 B Healthy® Senior Fitness’s program?”.

Sales: BIG 10 BIG BIGGEST Reasons to have our program:  Enhanced flexibility and balance  Community Voice  Enhanced Profitability  Co-Branding  Partnership  Reduced medications  Renewed energy and endurance  Decreased joint and back pain  Declining depression and anxiety  Improved cognitive skills

Sales: Guarantee Guarantee Class Offerings:  Base: 2 days per week  BEST: 3 days per week  Increased resident exercise participation  Increased emotional resilience and sociability  Increased strength and endurance (as evidenced by our quarterly physical tests) 30 day Guarantee:

Sales: Closing Closing “When would you like to start enriching the lives of your seniors?”