Matthew Ellis 1/31/2011CS410 Blue Team1

Outline  What is the problem?  Societal Impact  Solution  How it works  Market  Competition  Why P.A.T?  Potential Downfalls  Conclusion  Works Cited 1/31/2011CS410 Blue Team2

What’s the problem?  Auto Theft accounts for one of the most expensive crimes in the United States  “Every 40 seconds a vehicle is stolen in the United States”  15 vehicles by the end of this presentation 1/31/2011CS410 Blue Team3 Insurance Information Insititue

Impact  “In 2009 the value of stolen motor vehicles was nearly $5.4 billion”  “Only 12.4% of thefts were cleared by arrests or other means” 1/31/2011CS410 Blue Team4 Insurance Information Institute

Impact cont. Most stolen vehicles in Virginia in /31/2011CS410 Blue Team5 RankNameYear 1 Accord1996 2Civic1999 3Caravan1996 4Camry2009 5F Explorer1999 7Jeep Cherokee Corolla2009 9Taurus Altima2005 Source: National Insurances Crime BureauNational Insurances Crime Bureau Is your vehicle in the top ten?

Solution  P.A.T  Personal Auto Tracker A tracking device that can be used on a cell phone to track your vehicle in real time in the event of a theft. 1/31/2011CS410 Blue Team6

How it works  Uses GPS technology to remotely track your vehicle in real time through a transmitter hidden in the vehicle.  P.A.T software tracks your vehicle and provides important information such as Vehicle speed Direction Provides police non-emergency numbers depending on the location of the vehicle  In the event of a system failure, P.A.T can use radio frequency tracking as a backup to GPS 1/31/2011CS410 Blue Team7

Market  Auto Owners Specifically: Those who do not have full coverage insurance. 1/31/2011CS410 Blue Team8

Compitition  Onstar – Stolen Vehicle Assistance Found on select GM vehicles Uses GPS to track vehicles remotely Can then shutdown vehicles engine to thwart the thief $20-$30/month fee 1/31/2011CS410 Blue Team9 Source – onstar.comonstar.com

Compitition cont.  LoJack Uses radio frequency technology to track the vehicle Claims a 90% recovery rate “Most” police have receivers to track the vehicle and recover it ~3 mile limit $695-$995 1/31/2011CS410 Blue Team10 Source – lojack.comlojack.com

Why P.A.T?  Combines the best of both worlds Aftermarket product Real time remote tracking not limited by distance Provides the owner with a means to track the vehicle as well as police ○ Peace of mind Cost effective ○ ~$200-$300 one time fee 1/31/2011CS410 Blue Team11

Potential Downfalls  Compitition Onstar and Lojack have been around for awhile and are strong competitors Both have a solid client base 1/31/2011CS410 Blue Team12 Vs. P.A.T

Conclusion  While P.A.T isn’t a new idea, it solves the short falls of other tracking services in a way that is cost effective and reliable.  By letting the owner track his/her vehicle as well as police, the owner isn’t left at home guessing if the police are making progress toward recovery.  Can lead to the recovery of that one car or truck that holds that special place in your heart. 1/31/2011CS410 Blue Team13

Works Cited  NICB – National Insurances Crime Bureau ot%E2%80%93wheels/hot-wheels-2009  LoJack  OnStar  Insurance Information Institute 1/31/2011CS410 Blue Team14