+ Computer Password Manager Colin Raymond | Ritesh Sharma | Lubna Merchant | Sichen Sun | Kelechi Ajagba

+ Agenda Refined POG Value Opportunity Analysis Product Attributes Short List of Product Concepts Selected Product Concept Prototype

+ Refined POG Background Increase in the use of password protected applications Varying password security policies Challenge Difficulty for consumers to remember security combinations Opportunity Gap Assist customers with remembering their passwords Create a safe and reliable manner for all internet passwords

+ Value Opportunity Analysis LowMedHigh Emotion adventureNA independenceNA security sensualityNA confidence power User Interface comfortNA safety ease of use Aesthetics visual auditoryNA tactileNA olfactoryNA gustatoryNA Identity point in time sense of place personality Impact social environmental Core Technology reliable enabling Quality craftsmanship durability Profit Impact Brand Impact Extendable - users want to feel secure that there information is safe. - users need to feel confident that the product will work - product needs to be bug free and safe holding users information - light users need to be able to easily use this product - Look of product should be simple and stylish - Core technology must be reliable and actually save users time - Product needs to be well made and bug free. Users need to know it will last.

+ Product Attributes Be secure and safe. Be able to be used on multiple computer systems. Be easy to use. Seamless platform integration. Encourages unique passwords and prompts if password change needed. Have excellent Brand reputation.

+ Analysis of Product Attributes WeightProduct Attributes (out of 10)Secure IdUSB KeyWebsiteCell Phone 40% Be secure and safe % Be able to be used on multiple computer systems % Be easy to use % Seamless platform integration % Encourages unique passwords and prompts if password change needed. 10 Total

+ Analysis of Stakeholders StakeholderSecure IDUSB KeyWebsiteCell Phone Individual ConsumersPOS Web DepartmentsNEGNEU Credit Card CompaniesPOSNEUNEG Consumer Advocacy GroupsNEU NEG BusinessesNEGNEU Overall ResponseNEUPOSNEG

+ Short List of Product Concepts Wireless Security Key USB Key With Fingerprint Scanner Java Enabled Website Cell Phone with Blue Tooth Enabled Password Manager

+ Key Challenges/Questions Portability Are consumers going to want to carry it with them? Can we design it so consumers will carry it with them? How big does it have to be? Design/GUI Interface What would the prompts look like on computer? What is the user experience on the computer like? How secure is the fingerprint security?

+ Final Product Concept Example user scenario: Judith uses several online applications with different password requirements. Her secure USB device is plugged into her laptop. The USB asks for fingerprint authentication. Successful recognition by the software, pops a second level of authentication (password only). After successful authentication, the software provides the userid/password for each of the applications stored in the USB device. After 15 minutes of inactivity, the device turns itself off.

+ Prototype Flowchart 1) User inserts USB and scans fingerprint 2) Second level password authentication

+ Lessons Learned Ensure process is completely streamlined for the consumer. Integrate USB with objects users normally carry with them. Additional functionality of USB. Backup for USB drive.

QUESTIONS?