Social Media Strategy for Small Business Anthony J. Acosta PhD

The Rio Grande Valley

YOU live here

The Rio Grande Valley YOU live here YOU built this

The Rio Grande Valley YOU live here YOU built this ITS YOUR MARKET!

Social Media Givens Social Media can be good for business

Social Media Givens Social Media can be good for business We know what Social Media is.

Success in Social Media Marketing in 6 Steps

Step 1: Educate Yourself

These are the Steps Step 1: Educate Yourself What is the best social media site for your business. Selling yourself = Linkedin Service or Process = Youtube Videos Safe Bets for Most businesses Facebook Twitter

Step 2: Observe Others

These are the Steps Step 1: Educate Yourself Step 2: Observe Others What are others in similar fields doing online How are they doing it How is the online community reacting

Step 3: Broadcast Yourself

These are the Steps Step 1: Educate Yourself Step 2: Observe Others Step 3: Broadcast Yourself Setup your accounts and start publishing. Make sure you don't skip the basics. Brand across Social Sites Similar Color Schemes Same Logo Unified Message across the sites Link back to your site whenever possible

Step 4: Participate

These are the Steps Step 1: Educate Yourself Step 2: Observe Others Step 3: Broadcast Yourself Step 4: Participate Join the conversation, start a conversation. DO NOT PITCH YOUR PRODUCT Social Media is NOT like traditional media. You are part of the conversation, not an announcer.

These are the Steps Step 1: Educate Yourself Step 2: Observe Others Step 3: Broadcast Yourself Step 4: Participate Use the "Rule of Thirds" Divide your participation into thirds 1/3 of the time you talk about General Topics 1/3 of the time you talk to people about them 1/3 of the time you mention your offers and sales.

Step 5: Nurture and Grow

These are the Steps Step 1: Educate Yourself Step 2: Observe Others Step 3: Broadcast Yourself Step 4: Participate Step 5: Nurture and Grow This is when you ENGAGE your community, and nurture friendships and followers. Build Relationships

Step 6: Collaborate

These are the Steps Step 1: Educate Yourself Step 2: Observe Others Step 3: Broadcast Yourself Step 4: Participate Step 5: Nurture and Grow Step 6: Collaboration Ask your followers to recommend you. Help them help you distribute your message

EXTRA STEP

HAVE FUN!!

These are the Steps Step 1: Educate Yourself Step 2: Observe Others Step 3: Broadcast Yourself Step 4: Participate Step 5: Nurture and Grow Step 6: Collaboration The Extra Step HAVE FUN! Using humor (pics/videos/fun facts) is a great way to stimulate the conversation.

Thank you Oh, you should also follow me on