[Add your district’s information here] National School Breakfast Week March 2-6, 2015

“Make the Grade with School Breakfast”

Emphasize the Learning Connection  School breakfast helps kids perform their best at school – it’s proven!  Use this to your advantage when communicating with administrators and parents during NSBW  Check out the NSBW toolkit for examples of papers and studies you can reference

2015 Promotion Goals  Increase participation and visibility for our school breakfast program  Educate parents and students about the importance of school breakfast as it relates to academic success  Get students excited about making healthy choices at breakfast with a fun theme

Communicating the New Standards  NSBW is the perfect time to promote healthy menu options at breakfast  Keep parents informed of the fresh fruits and veggies, whole grains, and low-fat dairy offerings  mail a letter home  update your menus  attend a PTA meeting

Study Your Social Media  Use social media to spread the word to parents and administrators  Post photos of your decorations, menu items, staff members, and students celebrating.  Use Facebook to inform parents about the healthy menu items Ask your school district’s communications office about policies and who you should send your posts to Remember to have parents fill out a media release if you’re publishing photos of kids

Ideas & Tips Hand out brainteasers, riddles, and activity sheets to students during breakfast to wake up their brains for the day. Decorate the cafeteria with “Make the Grade with School Breakfast” merchandise from SNA’s Emporium like posters, balloons, student giveaways, and even aprons for your staff! Participate in SNA’s “Before & After School Breakfast” art contest. Students can draw a picture of how they feel before and after eating a healthy breakfast.

Ideas & Tips Organize a raffle in the cafeteria with a fun prize – students have to drop off a piece of schoolwork they earned an A on to enter to win! Give students a “pop quiz” about healthy breakfast food in the cafeteria – hand out small prizes as giveaways for students that volunteer the correct answer. Poll the students (and even school staff) on their favorite breakfast foods. Serve the most popular menu items during NSBW! Post a big piece of paper on the wall, and leave markers on the table. Students can write why they love school breakfast!

“School Breakfast: Before & After” Art Contest  School breakfast takes kids from sleepy to super- energized. SNA’s 2015 art contest asks them to draw a picture of how they feel before and after their healthy breakfast.  Three national winners will receive prize packs and their drawing will be featured on the SNA website!  Learn more at

Resources Report Card  Visit to access all of the free resources, like:  10+ Page toolkit of ideas and tips  Downloadable artwork and logos (and a cover photo for Facebook!)  Activity sheets for kids and a take-home Backpack Brochure for kids and parents  Web banners  Customizable press release and proclamation  ….and much more

Time’s Up!  Q+A