Agritourism Research: The Clemson Campus Connection Dr. William C. Norman Associate Professor Department of Parks, Recreation and Tourism Management

South Carolina’s Tourism Higher Education Players "South Carolina is too small for a republic, and too large for a mental asylum." — James Pettigrew But we have five tourism programs and six tourism research centers!

Clemson University ◦Department of Parks, Recreation & Tourism Management (PRTM):  Dr. Sheila Backman  Dr, Greg Ramshaw ◦PSA:  Dr. Ken Backman  Dr. Bill Norman ◦Clemson International Institute for Tourism Research & Development  Dr. Bob Brookover  Ms. Laurie Jodice

University of South Carolina ◦School of Hotel, Restaurant, & Tourism Management ◦International Tourism Research Institute  Dr. Richard Harrill ◦Sloan Foundation Travel & Tourism Industry Center  Dr. Robert Li

College of Charleston ◦Department of Hospitality and Tourism  Dr. Steve Litvin  Dr. Wayne Smith  Dr. John Crotts ◦Office of Tourism Analysis  Dr. Bing Pan

Coastal Carolina University ◦E. Craig Wall Sr. College of Business Administration ◦Resort Tourism Management and ◦Clay Brittain Jr. Center for Resort Tourism  Dr. Taylor Damonte ◦BB&T Center for Economic and Community Development  Mr. Gary Loftus  Dr. Donald Schunk

University of South Carolina Beaufort (Bluffton Campus) ◦Hospitality Management Program  Dr. Charles Calvert ◦LowCountry and Resort Islands Tourism Institute  Dr. John Salazar

Clemson University Food & Tourism Initiatives Teaching Research Service

Teaching Culinary Tourism Creative Inquiry Team ◦A collaboration between PRTM and Department of Food Science and Human Nutrition  Marge Condrasky Travel and tourism undergraduate concentration (n=100) Travel and tourism graduate program (MS, MPRTM, Ph.D.)

Research Thoroughbred Country Tourist Conversion and Destination Branding Study ◦Lower Savannah Council of Governments Sustainable Tourism Destination Project for Floyd and Patrick Counties in Southwestern Virginia ◦National Park Service and Blue Ridge Heritage Incorporated ◦Partnered with Clemson’s Department of Planning and Landscape Architecture and Virginia Tech

Research: Collaborative College of Health, Education and Human Development Tourism and Community Development Collaborative Team ◦Collaboration between:  PRTM  Department of Applied Economics and Statistics  Clemson International Institute for Tourism Research and Development  Clemson Institute for Economic and Community Development

Research: Collaborative Projects Building Sustainable Community-Based Economic Development and Management Linkages Between Traditional Coastal-Dependent Business and SC’s Recreation and Tourism Industry ◦South Carolina Sea Grant Consortium Rural Development RBEG Grant - Pee Dee Agritourism Initiative ◦Blake Lanford ◦USDA Development of an Action Plan to Increase the Sustainable and Regionally Appropriate Use of Natural and Historic Resources in Union County, South Carolina ◦U.S. Forest Service

Service Foodways and Byways: The Role of Food in Rural Tourism Marketing, Product Develop- ment and Supply Chain Management ◦My PSA Project ◦Research builds on previous PSA project on shrimp and tourism research. South Carolina National Heritage Corridor ◦Pilot test of Food Importance Scale (FAS) based on the Sajna Shenoy’s (2005) dissertation “Food Tourism and the Culinary Tourist” ◦Web and mail survey of visitors (on-going) utilizing FIS

Reward System Keys to working with faculty in the current fiscal climate: ◦Generates extramural funding with overhead ◦Funds faculty salary and graduate student assistantships ◦Opportunity for dissertations, thesis and projects ◦Provides learning experiences for undergraduates  Class projects  Internships ◦Results in peer reviewed publications and conference presentations ◦Media friendly

Thank You Questions?