From Visions to Reality Road Show II Mexico in European Union.

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Presentation transcript:

From Visions to Reality Road Show II Mexico in European Union

Utilization of gaze tracking in crowdsourcing of an image processing task Final conference in Bratislava, student presentation Ignacio MOREDA, Jorge L. TINOCO Jakub ŠIMKO, Peter PAJONK Slovak University of Technology in Bratislava University of Economics in Bratislava

CONTENT REALITY project, Final conference in Bratislava, Student presentation Background Problem Solution o Experiment o Business idea

BACKGROUND REALITY project, Final conference in Bratislava, Student presentation ¿What is Crowdsourcing? Solving a task by a crowd of people. o Characteristics: Require human labor. Simple tasks. Solved redundantly. Organized trough software platforms.

BACKGROUND REALITY project, Final conference in Bratislava, Student presentation Examples: Wikipedia ReCaptcha Amazon Mechanical Turk

BACKGROUND REALITY project, Final conference in Bratislava, Student presentation ¿What is Gaze Tracking? Technique to gather information based on the eye movement. Measures the point of gaze or the motion of the eye relatively to the head. Use of a Gaze Tracker for measuring eye positions and movement.

PROBLEM REALITY project, Final conference in Bratislava, Student presentation A need to innovate or create a new technique based on gaze tracking and crowdsourcing in order to gather useful data for an specific field. o Keywords: Data Feedback. Crowdsourcing & Gaze Tracking. Idea for a better product commercialization.

ABOUT REALITY project, Final conference in Bratislava, Student presentation Market research software User-friendly interface Faster and efficent tasks Accurate data B2B It’s a chameleonic tool. A competitive advantage for agencies.

PLACEMENT REALITY project, Final conference in Bratislava, Student presentation E-commerce Shipping worldwide Lower cost Support for customers

PRICE REALITY project, Final conference in Bratislava, Student presentation Kamaleon’s strategy will be based on penetration pricing Quickly customer attraction 20% below competitors

PROMOTION REALITY project, Final conference in Bratislava, Student presentation Kamaleon’s strategy will be based on 60% branding & 40% sales Customer engagement Online campaign Print ad campaign on specialized magazines Sponsorship on marketing events

REALITY project, Final conference in Bratislava, Student presentation DOES IT WORK? Product placement validation 86%- 100% tracking

REALITY project, Final conference in Bratislava, Student presentation DOES IT WORK?

FINANCES REALITY project, Final conference in Bratislava, Student presentation Initial Investment (USD) DescriptionCostQuantityPrice Gaze Tracker$ $106, Software Development$21, Web Hosting & URL$ Web Design$ Total$128,698.00

FINANCES REALITY project, Final conference in Bratislava, Student presentation ROI

REALITY project, Final conference in Bratislava, Student presentation User-friendly Adaptable to different researches Pricing strategy Lightly replaceable Potential market of small and medium size agencies Expensive current competitors Cheapening of technology HELPFUL HARMFUL

From Visions to Reality

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