 Our company – facts and figures  Why a fairtrade company?  Our marketing strategy  Place  Price  Promotion  Products Manuela Weiser, Carina Robeischl.

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Presentation transcript:

 Our company – facts and figures  Why a fairtrade company?  Our marketing strategy  Place  Price  Promotion  Products Manuela Weiser, Carina Robeischl and Sarah Schamberger2

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 Most goods are produced to maximise profit.  We take care of people and the environnment.  More transparent administration for small farmers  Advantage for clients: products in line with their value and principles Manuela Weiser, Carina Robeischl and Sarah Schamberger4

 Webshop:  Sales parties in private homes  Small outlet in the town center of Linz Manuela Weiser, Carina Robeischl and Sarah Schamberger5

 Higher than usual, but fair. Manuela Weiser, Carina Robeischl and Sarah Schamberger6

 Flyers  Vouchers  Loyalty card  Social media  Support of a girls‘ school in South America Manuela Weiser, Carina Robeischl and Sarah Schamberger7

 Flowers  Chocolate  Footballs  Carpet  Bananas  Coffee  Tea  Artefacts Manuela Weiser, Carina Robeischl and Sarah Schamberger8

 Size: Medium  Price: 12,99€ Transport2,80€ If farer away than 200 km+ 4,00€ Normal Packing1,50€ As a present6,70€ Insurance3,00€ Manuela Weiser, Carina Robeischl and Sarah Schamberger9

 Product type: chocolate bar  Packaging size: 50 g  Flavour: noir espresso, white chocolate, blueberry, raspberry, plum-cinnamon, noire ginger, white chocolate with mango  Further information: Sonrisa Chocolate is made with cocoa from Latin America  Price: 1,00€ Manuela Weiser, Carina Robeischl and Sarah Schamberger10

 FAIRTRADE Omega TT *** 37,95 €  FAIRTRADE Alpha TT *** 29,95 €  FAIRTRADE Gamma TT * 24,95 € Manuela Weiser, Carina Robeischl and Sarah Schamberger11

 Ingredients: Fair trade bananas, ice, fair trade yoghurt, fair trade sugar.  List Price:2,99€  Packaging: packing case, plastic Manuela Weiser, Carina Robeischl and Sarah Schamberger12