European Route of Industrial Heritage The most comprehensive network for industrial heritage tourism in Europe John Rodger ERIH Board Member

Industrial Heritage Tourism Industrial Heritage no longer a niche tourism market Now a major sector of cultural tourism Driver for regional regeneration National Coal Mining Museum, Wales – 170,000 visitors per year

Liverpool Albert Dock (1846) 1985 – Derelict and considered for demolition 1995 – A focus for city regeneration

ERIH Concept A Europe-wide network of high-quality, well presented, industrial heritage visitor attractions – based on the successful “Route der Industriekultur” in the Ruhr Emphasise our shared European heritage

A successful Network

Ruhrgebiet, Germany 25 Anchor points – the Highlights 552 sites 25 Theme Routes More than 10 millions visitors per year At the Silicon Valley of the Heavy Industry An investment of more than 10 Billion Euros The idea is network marketing Established 1999 Key element in spatial planning

ERIH Aims Establish a European brand of quality Increase appreciation of industrial heritage Increase visitor numbers and economic activity Encourage cross marketing between sites Encourage working between heritage and tourism Encourage innovation in presentation Contribute to spatial planning and regional regeneration Foster community pride

ERIH now represents over 1,000 sites in 44 countries Established in 1999 Now a legally independent member organisation Recognised as the most comprehensive network for the promotion of industrial heritage in Europe

The Structure Anchor Points The best and most attractive industrial heritage visitor attractions Other Individual Sites Important sites not having the quality or visitor experience of anchor points. Regional / National Routes Comprised of an Anchor Point(s) and other sites which together tell the story of an area’s industrial history European Theme Routes ‘Virtual Routes’ which tells the story of European industrial heritage through 17 different themes

80 ERIH Anchor Points

17 ERIH Regional Routes Cornwall Regional Route - Focus for cultural tourism

European Themed Routes Mining Iron and Steel Textiles Paper Salt Water Energy Manufacturing Transport & Communication Housing & Architecture Industrial Landscapes Service & Leisure Industry & War 1,000 listed sites

ERIH Website 2,000 hits per day and very active on social media

ERIH on the Internet: biographies of personalities who influenced European industrial history 100 biographies of personalities who influenced European industrial history

Events Day (and Night) Annual Celebration of Industrial Heritage Extraschicht, Ruhrgebeit, Germany Industriada, Silesia, Poland

Benefits of Membership Part of an internationally recognised organisation Prestigious brand Presence on website and social media Cross marketing and activities with other sites Networking/best practice Annual conference

ERIH 2014 Annual Conference – Cromford Mill, UK

ERIH Conference 2015 Pilsner Urquell Brewery Museum, Czech Republic Theme: How to attract new audiences New ideas and innovation in interpretation 21 – 23 October

Industrial Heritage An Educational Resource

Industrial Heritage complements other tourist activities

Moving On Possible New Anchor Point & Focus For Industrial Heritage Tourism in Serbia and Western Balkans Senjski Rudnik Mine, dating from 1853

Come and Join Us!