1 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012

C-trip World Trip , Sponsored by © 2012

C-trip World Trip , reservations RMB seconds 66 days © 2012 Sponsored by

GUANXI © 2012 Sponsored by

GUANXI relationships social connections NETWORK © 2012 Sponsored by

GUANXI © PATA © 2012 Sponsored by

GUANXI © PATA © 2012 Sponsored by

Nǐ hǎo Hello © 2012 Sponsored by

Wǒ jiào… I’m called… Nǐ hǎo Hello © 2012 Sponsored by

Speed of service © 2012 Sponsored by

11 Key Objective To develop the New Zealand tourism industry & community in readiness for the inbound Chinese tourism market © 2012 Sponsored by

12 3 Regions to be developed as China Ready Auckland Queenstown Rotorua © 2012 Sponsored by

Understanding the Chinese consumer - generational, regional, socio-eco differences, travel trends How to build relationships and win the business Understanding your Chinese customer and meeting / exceeding their service expectations China Market Intelligence Chinese Culture & Business Etiquette Chinese Culture & Customer Service China Market Coaching & Consulting One-on-one China market business coaching and consulting AIAL’s CHINA AMBITION 2020; LETS GET READY! © 2012 Sponsored by 13

14 TravConsult WON THE GOLD AWARD for Service Quality and Human Resource Development at the Chinese Tourists Welcoming Awards 2008 in Beijing! TravConsult was presented with the inaugural China Outbound Tourism Quality Label in December 2008 at the World Travel Mart in London, for our knowledge of the special needs & expectations of Chinese tourists! © 2012 Sponsored by

15 AIAL’s CHINA AMBITION 2020; LETS GET READY! Sponsored by © 2012