HEADLINE EXAMPLE Proprietary and Confidential DISPLAY RETARGETING PILOT June 14, 2013.

Slides:

Advertisements

Similar presentations

WELCOME! Commute Trip Reduction (CTR) Electronic Survey Slides prepared by WSDOT Urban Programs Staff Updated 2013.

Advertisements

Tracking and Tracking Systems. » What are tracking systems? » What are Impressions, Clicks, Leads and Sales? » Tracking Impressions » Tracking Clicks.

Advanced Retargeting and Deciphering Your ROI Hafez Adel, Retargeter Lauren Vaccarello, AdRoll Moderated by: Sarah Veit Wallis, Indochino.

© 2008 Eyeblaster. All rights reserved I’ll be back retargeting the consumer.

| | ZAP Social Overview Fall 2011.

PRESSLAFF.COM Favorite Factoid: At 4:00 PM, 80% of Americans still have no idea what they’re having for dinner. GROCERYGUESS Fill your cart with grocery.

HEADLINE EXAMPLE Proprietary and Confidential STRONGVIEW ADVANTAGE UNICA – STRONGVIEW INTEGRATION.

Social Media Remarketing Making the Most of Your Traffic.

Adding and removing individual participants In this video, you will learn how to: edit site information display a site logo create a site home page Continue.

Automated Facebook Ads…Made Simple Module 4 Advanced Strategies for Max Profits & How to Get the Fastest Results.

Duane Reading ~ Outdoor Adventure Marketing Marketing outdooradventure-marketing.com.

Automated Facebook Ads…Made Simple Module 3, Lesson 1 Laser Targeting Your Ideal Customer with Ads.

Computational Advertising Duygu Gunaydin Lu Li Shuanglong Wei.

Display Retargeting Pilot June 13, Display Proprietary and Confidential | 2 Objective Attain a better understanding of attribution across.

Proprietary and Confidential | 1 HEADLINE EXAMPLE June 14, 2013 DISPLAY RETARGETING PILOT.

Automated Facebook Ads…Made Simple Module 2. Here’s What You’re Going to Learn in Module 2: Facebook’s ad campaign structure…step-by-step & simplified.

Airline Vertical.

Trulia.com Online Advertising Opportunities: For more information visit WORC > Resources > Marketing > Advertising Opportunities and Resources > Trulia.

Increasing Your Sales with MDS TSH User Meeting June 11, 2012.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.

FAIRVIEW FITTINGS - PPC CAMPAIGN By ITW CONSULTING.

FACEBOOK PROFITS PROGRAM BUSINESS From Scratch How to Create a Profitable Beginners Course FACEBOOK.

Joel Crawford – Sales Director EMEA Christoph Benning – Sales Director Germany OMD DE.

Connect. Serve. Grow. With online giving. Now you can view your contributions, track them, and even give online from one location…

Copyright (c) 2004 Prentice-Hall. All rights reserved. 1 Committed to Shaping the Next Generation of IT Experts. Project 4: Creating Hyperlinks Kelly L.

The One, Two Punch Facebook Re-Targeting Advertising Guide.

Chapter 1: The Internet and the WWW CIS 275—Web Application Development for Business I.

June 6 th – 8 th 2005 Deployment Tool Set Synergy 2005.

Proprietary and Confidential | 1 HEADLINE EXAMPLE AIRLINE VERTICAL.

AppNexus Classroom Training Demand-Side Setup Intended Audience: Buyers new to AppNexus Console v11. July 26, 2012.

Advertising Solutions Idaho Tourism Co-Op Partners FY’16.

Entertainment Sponsorship Client Name - Date. Standard IAB Ad Units.com is where viewers turn to for XXXX-TV online, with up-to-the-minute reporting on.

Website Custom Audience Ad’s Facebook Re-targeting part #2.

Welcome to the Winter Training Series Today we will be focusing on Campaign actions – the basics.

EVALUATE YOUR SITE’S PERFORMANCE. Web site statistics Affiliate Sales Figures.

Target relevant customers. Remarketing with Google Remarketing with Google. Target customers who have already shown an interest in your business.

Facebook Ad’s Reloaded Keep it Organized. To use Facebook Ad’s effectively in today’s market you must have Funnel Over the last week we have covered the.

Eyeblaster’s eb.services Making Interactive Easier Than Ever.

Metrics Are you currently tracking the success of your website or blog? Success Metrics 101 Ron JonesRon Jones | November 29, 2010.

Military Moments Heroes don’t wear capes – they wear dog tags. Honor those who have sacrificed so much for so many.

Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.

Measure Digital to Ignite Results not Reports Peter Howley, Principal Consultant Empirical Path.

Confidential © , Amazon.com, Inc. or its affiliates. All rights reserved. Getting off to a good start after Christmas Part 2: Clearing up Your.

Triton Digital Category Experience Education Liberty University Triton Platforms Used Slacker/AOL, Slacker Page Takeover, Triton Terrestrial Network,

User ID Feature GAP Mini-Summit

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.

Who are we? Palo Alto based startup focused on e-commerce conversion solutions Founded in 2011 with expertise in SaaS, analytics & e-commerce marketing.

Created DASHBOARDS Get a quick snapshot of your audience and campaign activity.

Advanced Facebook Advertising. ◦ How to follow your website advertisers onto Facebook ◦ How to advertise to thousands of targeted people for less than.

Unica – StrongView Integration ADVANTAGE. Frustration Reintegration of campaign data back into Unica Data transmission latency Lack of advanced .

PEACHJAR.COM2 2 District Office, Schools, and Parent Groups Community Partners Posted Online and ed to Parents Approval Center.

Interactions & Automations

Fresh From Facebook Carousel Ad’s. In Facebooks ever changing Ad’s platform and small business tools There is a New gizmo to play with You are learning.

Business to Business Triton Digital Category Experience.

On Demand 2013 Release Powered by. Host s Replies View Content Response Tracking Overview Details Save to a list Content.

© 2008 Eyeblaster. All rights reserved I’ll be back retargeting the consumer.

RACE FOR LIFE 2016 WITH CHIVERS SPORTS RACE FOR LIFE 2016 WITH CHIVERS SPORTS.

Make it easy for customers. Add Sitelinks AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients. REMINDER: Get statistics and talking points on Facebook Paid Ads to.

Customers Order From Amazon Seller Central Program

Andy Taylor Partner Program, RPost

PIXELS! 12/3/2015.

September 18 & 19 | Durham Convention Center

Lifetime Patient Value: RESULTS New Patient sign-ups: 19 Average cost per sign-up: $12.36 Spent: $ All 19 conversions came from website traffic.

Turn Your Website Into a Powerful Income Generator!

What is Four51?.

Working Knowledge Training

URL Shorteners for Evaluaton

Presentation transcript:

HEADLINE EXAMPLE Proprietary and Confidential DISPLAY RETARGETING PILOT June 14, 2013

Proprietary and Confidential DISPLAY Objective  Attain a better understanding of attribution across & display Theory is adding display to drives better conversions

Proprietary and Confidential Run a Test on an existing campaign PILOT OVERVIEW Participants Split Display Retargeted Control Group Continue Normal Series Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send nodes in the Display Retargeted path contain a tracking pixel for dropping a cookie Send nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn off display for participants who convert CSV Transfer to Partner CSV File

Proprietary and Confidential TARGETING NON-OPENERS Weekly Promotion Open? Non-Openers Openers Free Shipping Offer Display Retargeting

Proprietary and Confidential DATA TRANSFER Retargeting Recipients Data Processor Contains address only File is PGP encrypted File uploaded to secure FTP File rotation (Daily) Client SSH Secure FTP Display Partner PGP encrypted file Retargeting Platform File PGP Encrypted Data Transferred via Secure FTP Firewall

Proprietary and Confidential Lift in conversions! Discounted ad buy Access to all the findings for use in future programs BENEFITS

Proprietary and Confidential Facilitate the tagging of program templates and website Work with us on development of display ad creative Participate in published case study featuring results and findings Provide a quote/testimonial to be used in PR activities StrongMail will manage all the details... Facilitate the display ad buy Define test plan & execute the test in selected campaign Develop display ad creative with client's guidance & approval Analyze results & findings Develop case study with client’s guidance & approval All we want in return is... C OMMITMENTS

HEADLINE EXAMPLE Proprietary and Confidential THANK YOU!