Display Retargeting Pilot June 13, 2013. Email: Display Proprietary and Confidential | 2 Objective Attain a better understanding of attribution across.

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Presentation transcript:

Display Retargeting Pilot June 13, 2013

Display Proprietary and Confidential | 2 Objective Attain a better understanding of attribution across & display Theory is adding display to drives better conversions

Pilot Overview Proprietary and Confidential | 3 Run a Test on an existing campaign Display Retargeted participants transferred (via secure FTP) to retargeting partner All Send nodes in the Display Retargeted path contain a tracking pixel for dropping a cookie Send nodes in the Control Group path do not contain a tracking pixel Website conversion page needs to contain a tracking pixel to track conversions and turn off display for participants who convert Participants Split Display Retargeted Control Group CSV Transfer to Partner CSV File Continue Normal Series

Targeting Non-Openers Proprietary and Confidential | 4 Weekly Promotion Open? Non-Openers Openers Display Retargeting Free Shipping Offer

Data Transfer Proprietary and Confidential | 5 ClientDisplay Partner File PGP Encrypted Data Transferred via Secure FTP SSH Retargeting Recipients Contains address only File is PGP encrypted File uploaded to secure FTP File rotation (Daily) Data Processor Firewall PGP encrypted file Secure FTP Retargeting Platform

Benefits Proprietary and Confidential | 6 Lift in conversions! Discounted ad buy Access to all the findings for use in future programs

Commitments Proprietary and Confidential | 7 All we want in return is... Facilitate the tagging of program templates and website Work with us on development of display ad creative Participate in published case study featuring results and findings Provide a quote/testimonial to be used in PR activities StrongView will manage all the details... Facilitate the display ad buy Define test plan & execute the test in selected campaign Develop display ad creative with client's guidance & approval Analyze results & findings Develop case study with client’s guidance & approval