1 World View Anita Brown-Graham October 20, 2010

2 Presentation Outline Institute for Emerging Issues Why Creativity Can’t Wait Local Initiatives Aimed at Creativity

3 Who We Are and What We Do The Institute for Emerging Issues (IEI) is a public policy think-and-do tank. We convene and support leaders who tackle the biggest issues facing North Carolina's future.

4 Factors: Outsourcing

5 Factors: Automation

6 Factors: Abundance

7 What is Creativity? Creativity means generating ideas that can be used to solve problems or invent new products and services. Creativity Innovation Competitive Advantage

What Are Creative Skills? Right 8 They utilize more of your right brain Source: Wired Magazine, February 2005

What Are Creative Skills? Left Brained Skills Linear Logical Analytical Tasks (Think of the SAT) Right Brained Skills Big Picture Empathy Inventiveness Artistry (Think Multidisciplinary) 9

10 Why Creativity Can’t Wait North Carolina companies can no longer compete on price alone to stay ahead. N.C. lost 130,000 jobs in 2009 (276,000 since January 2008) and we are expected to add only 32,000 jobs in N.C. must think our way out of the recession by generating intellectual capital and rethinking design.

11 Creativity Examples Smarter ways to do old jobs Providing new services Combining existing technology

12 New Thinking, New Jobs Creative workers are found in N.C. in all sectors of the economy. –Jobs pay above the state average and are more resilient in economic downturns. Creative workers are 5.5% of N.C.’s workforce. Creative job growth outpaced overall job growth in N.C. from (18% vs. 8%). Creative work increased faster in NC than in the U.S. as a whole (18% vs. 13%).

13 New Thinking, New Jobs 15 industries with highest concentration of creative workers employed 4.5% of N.C.’s workforce in Top creative industry growth rates ( ): –Internet publishing and broadcasting (167%) –Science and engineering research (90%) –Specialized design (37%)

14 IEI’s Business Committee on Creativity BCC will review promising practices for assessing creativity in K-12 education aligned with skills needed for today’s business employees. As a K-12 educator, what advice would you give the BCC about education?

15 World View Anita Brown-Graham October 20, 2010