2014 FIFA World Cup 2012 Summer Olympics

History – Played by many ancient cultures Romans (early Olympics) Japanese (110 B.C.) Chinese (611 A.D.) – Evolved in England Originally outlawed for being “vulgar and indecent” Grew in popularity by the 1800s Rules of game established in 1863 Annual contests held in northern and middle England SOCCER / FÚTBOL

History (continued) – st international football match played between England and Scotland – 1904 Fédération Internationale de Football Association (FIFA) formed Established to promote international play – 1908 football became an official Olympic event World football championship for amateurs – 1909 – Lipton Trophy tournament Championship between individual clubs – not national teams The First World Cup SOCCER / FÚTBOL

World Cup Held every 4 years – Except 1942 and st World Cup – Uruguay – Reward for winning last 2 Olympics – 13 teams participated 7 South America 4 Europe 2 North America – 3 venues – ≈ 600,000 attendance – Uruguay won

World Cup Today 19 FIFA World Cup Tournaments Won by 8 different teams – Brazil (5) Only team to have played in every tournament – Italy (4) – Germany (3) – Argentina & Uruguay (2) – England, France, & Spain (1)

World Cup

2014 World Cup Brazil (also hosting 2016 Summer Olympics) June 12 – July Teams 64 Matches 736 Players 12 Venues – Estadio do Maracana in Rio de Janerio hosting Final match 200,000 seating 3.7 million total capacity for all 12 stadiums

What Are They Playing For? The Jules Rimet Cup – Original trophy – Awarded permanently to Brazil in st nation to win 3 World Cups – Every trophy awarded to the winner since then has been a replica

What Are They Playing For? $70 Million Prize Money – $35 Million to winning team

2014 World Cup Awards Budweiser “Man of the Match” – Awarded after each game by a fan vote via fifa.com, Twitter, and FIFA’s official app

2014 World Cup Awards Adidas Golden Ball – Awarded to the competition’s best player – Determined by the media and FIFA

2014 World Cup Awards Adidas Silver Ball Adidas Bronze Ball

2014 World Cup Awards Adidas Golden Glove – Best Goalkeeper Manuel Neuer, Germany Adidas Golden Boot – Leading Goal Scorer James Rodriguez, Columbia

2014 World Cup Awards Hyundai Young Player Award – 1 st year player with the biggest impact in the tournament Technical qualities Fair play Love of the game – Paul Pogba, France

2014 World Cup Where did the US place?

2014 World Cup Pros $4 billion estimated revenue – 66% more than 2010 World Cup in South Africa – Biggest revenue sources? Television $1.7 B Marketing Rights$1.35 B – Adidas, Sony, Visa, Hyundai, Coca-Cola Ticket Sales – 6.15 million ticket requests » Average ticket price b/w $440 - $990

2014 World Cup Television – $600 million 8 marketers paid Brazil’s main TV network (Globo) for commercials during World Cup broadcasts – AmBev- Coca-Cola – Banco Itau- Johnson & Johnson – Hyundai- Nestle – Oi (wireless)- Luiza (magazine) Marketing – $708 million 6 top-tier FIFA sponsors pay a combined $ million annually for 4 years – $524 million 8 second-tier sponsors contribution over 4 years

Top-Tier FIFA Sponsors

Second-Tier FIFA Sponsors

2014 World Cup Economic Impact on Host Country – Additional $30 Billion to Brazil’s GDP – 3.63 Million new jobs/year – $8 Billion tax revenues – 3.7 Million new tourists to country Spend an average of $2,500

2014 World Cup Cons $14 Billion estimated cost – Highest in history of World Cup More than 2x cost of World Cup in Germany – Biggest expenses Stadium works ($3.6 B) – 5 brand new venues – 1 demolished and rebuilt – 6 extensive renovations Infrastructure projects – Airports » 600,000 flying in for tournament » 3 Million traveling between matches – Roads » 2,600 miles of roads required work – May 2014, 36 of 93 planned projects completed

2014 World Cup Concerns – Construction safety 9 people died during the construction of the various World Cup venues – Corruption – Security Gangs, drugs, other crimes – Productivity £4 Billion loss to UK economy

Comparison to Olympics / Super Bowl 3.2 Billion (46% of global population) watched live coverage of the tournament for a minimum of 1 minute – Comparison to Summer Olympics? 3.6 Billion 909 Million watched at least one minute of final game – Comparison to Summer Olympic Opening Ceremonies? Too close to count – Comparison to Super Bowl? Million

2012 Summer Olympics XXX Olympiad Names submitted in July, 2003 – Cities considered Moscow New York City Madrid London Paris London selected in July, 2005 to host 2012 Games

Compared to 2012 Summer Olympics 204 nations participating 10,820 athletes 6,000 coaches & officials 5,000 Olympic families 20,000 media 7,000 official sponsor representatives 70,000 volunteers

Logistics 31 different venues – 9 new venues with 169,000 seats 9.6 million spectators Est. 4 billion global viewers

2012 Summer Olympics Adidas BMW BP British Airways British Telecom EDF Lloyds TSB

But Do They Make Money? Sponsors – Large, well known corporate brands – Raise brand awareness – No big profits – Keep chief competitors out

But Do They Make Money? Olympic Product Providers – Tennis rackets, swimming suits, running shoes, etc. – IOC strict rules on what logos athletes can wear – No big profits World Cup Sponsors – Adidas forecasts a 30% increase in World Cup apparel and soccer sales

But Do They Make Money? Olympic Athletes – Huge cost in taking part in Olympics – Few athletes have sponsors or government support – US athletes $25,000Gold $15,000Silver $10,000Bronze – Possible sponsorship upon return

But Do They Make Money? Professional Soccer Players – Cristiano Ronaldo, Real Madrid $49 million salary $24 million endorsements – Lionel Messi, Barcelona $42 million salary $23 million endorsements

But Do They Make Money? Host Country – Tourism? – Residents? – Ad agencies?

Assignment In your groups, pick a city for the next World Cup or Olympic games – Cannot be a city already selected/hosted