… about conservation, canines & kids © National broadcast, grassroots, viral, print and online initiative Official TV series of …

Benefitting upland bird, dog, youth, and habitat groups  In a recent survey, members of key conservation, dog and youth groups identified cash, marketing exposure to potential members, and gear as their top needs. This initiative supports all three.  Wingshooting USA viewers will soon be putting TruckVault’s money where their mouse is … raising funds and the public profile of groups who work on behalf of upland birds, dogs, related conservation, youth and habitat efforts.  Viewers will go to TruckVault’s website to vote for their favorite conservation group. They’ll drop a virtual “dog kibble” into a designated puppy’s bowl for each group. For every kibble, TruckVault will award cash to that group.  A custom-built TruckVault will be awarded to a voter chosen at random. Five more first-prize winners chosen at random will receive a TruckVault gear pack including a ShotLock and Truck Tuff dog kennel, Scott Linden Signature Series Real Bird Bumper, and specially-commissioned Frank Hagel upland art print. Tri-Tronics will provide five electronic training collars and Filson will award three $500 gift certificates for apparel. Additional sponsor support from Kent Cartridge.

Benefits to cooperating organizations:  National television exposure to potential members, from September, 2011 through August, 2012 on the leading upland bird hunting series, Wingshooting USA.  Cash, raised by viewer “votes” for their group … the more votes, the more cash they will collect from the total fund pool of $10,000.  A fun, interactive member benefit and motivation tool with additional downrange promotion and fundraising potential.  A chance to “go viral” and create online buzz leading to more funds and exposure … during a similar promotion, the first six pages of Google were about our promotion.  Cross-promotion in compatible groups’ magazines, websites, blasts for additional member recruitment.

Beneficiary organizations  Scholastic Clay Target Program  North American Grouse Partnership  Int’l Hunters Education Association  Ruffed Grouse Society  AKC Canine Health Foundation  Gun dog rescue groups Totaling over one million members

Campaign components:  TruckVault will sponsor a initiative-specific national television commercial airing on Wingshooting USA. It will air daily from September, 2011 through August, 2012 on national television networks including VERSUS and Sportsman Channel, total of 237 million households. Weekly viewership ranges from 250,000 to 450,000 upland hunters.  A weekly Wingshooting USA segment will highlight each beneficiary group.  Print ads run in participating groups’ magazines and websites will contain sponsor logos and list products/prizes.  Voting website will feature all sponsors/products/logos  Online marketing efforts by Wingshooting USA and TruckVault to our “Upland Nation” mailing list, via bulletin boards, blogs, YouTube and FaceBook.  Each group will promote the effort to their own members via e-blasts, web banners, magazine and website news announcements.

Total on-air audience: 22.4 million  About Wingshooting USA: The official series of the National Shooting Sports Foundation, Scott Linden’s Wingshooting USA is “the good show that does good.” Motivating current and future upland hunters with award-winning production, executive producer and host Linden brings a passionate participant’s perspective to the most exciting field sport. Linden uses his bully pulpit to promote conservation, hunting dog rescue, youth hunting and related issues every week through the most interactive television vehicle on the air. Watch an episode here. Watch an episode here.Watch an episode here.  TruckVault is the world’s leading manufacturer of secure vehicle storage solutions. Founded by a bird hunter, for bird hunters, Al Chandler’s company has grown to serve the sporting, public safety and construction industries. Learn more here. Learn more here.Learn more here.  Start: September, 2011; runs through August, 2012 For more information: Scott Linden, executive producer, Wingshooting USA,