THE BEST DOLLAR GENERAL BALLOON PROGRAM AVAILABLE FROM

CATEGORY GROWTH – FOIL BALLOONS * While the category has shown modest growth the past few years, the largest growth in the category is due to the increased number of retail stores.

CATEGORY SALES BY CHANNEL * The Party and Dollars Store channels have shown the largest growth in the past couple of years

CATEGORY SALES BY MESSAGE * Capture those non-sentiment impulse sales by featuring license or non-license character balloons at checkouts.

CATEGORY SALES BY SEASON

CUSTOMER PROFILE Message & Novelty Balloons –75% purchased by adult females –20% purchased by adult males – 5% purchased by teenage males and females Licensed Balloons for Juveniles –60% purchased by adult females –40% purchased by adult males Message & Novelty balloons represent 75% of the market. Licensed balloons represent 50% of all message balloons and 95% of all juvenile balloons.

CATEGORY SALES BY CHANNEL

Balloon Program Why a Balloon Program? High Impulse / High Profit Items Incremental Sales Opportunities: –Add on sales for special occasions –Character Licenses appeal to children of all ages –Adds excitement to your stores –Pre-sells customers that your stores are the place for purchasing all their needs for special occasions

Balloon Revenue What kind of volume can I expect? Party Type Stores –Average 300 balloons / wk / store Grocery Accounts –Average 138 balloons / wk / store Mass Type Accounts –Average 96 balloons / wk / store

Balloon Profit Potential Based on the following: –100 balloons / week / store –35% licensed / 65% non-licensed –Average Cost for 100 balloons = $40.00 Average Profit Potential Per Store / Week –Based on $1 retail = $60.00 (60%) –Based on 2 for $3 retail = $ (73.3%) –Based on $2 retail = $ (80%)

COMPLETE PROGRAM How Do We Begin? Just give us the O.K. We can handle it all. We provide you with a complete program. We arrange for store delivery of helium, as well as supply you with all of the equipment and accessories for a successful program: Helium regulator Ribbon Balloon Weights Display fixtures with signage Point-of-sale scanning and PLU support

OUR DOLLAR STORE BALLOON PROGRAM OFFERS 18 Of The Best Selling Licensed Balloons In the Industry 71 Everyday Designs

Power Rangers 18”/45cm VL # Winnie the Pooh 18”/45cm VL # Mickey Dots & Stripes 18”/45cm VL # Minnie Dots & Stripes 18”/45cm VL # Disney Princesses 18”/45cm VL # Mickey Happy Birthday/Feliz Cumpleaños 18”/45cm VL #

Daffy Duck 18”/45cm VL # Tweety Pink Dots 18”/45cm VL # Sylvester & Tweety 18”/45cm VL # Looney Tunes Group 18”/45cm VL # Tweety Blue Floral 18”/45cm VL # Taz 18”/45cm VL #

Cookie Monster 18”/45cm VL # Big Bird 18”/45cm VL # Elmo 18”/45cm VL # Bert & Ernie 18”/45cm VL # Sesame Street Group 18”/45cm VL # Zoe Happy Birthday 18”/45cm VL #

Everyday Program consists of:

Birthday Perfection 18”/45cm # Birthday Shimmer 18”/45cm # Blue Impressions Birthday 18”/45cm # Over the Hill 18”/45cm # Shimmering Birthday 18”/45cm # Sunny Days Birthday 18”/45cm # Birthday

Festive Birthday 18”/45cm # Birthday Bursting Fireworks 18”/45cm # Starburst Birthday 18”/45cm # Birthday Glitter 18”/45cm # Birthday Stars & Balloons 18”/45cm # Birthday Birthday Confetti 18”/45cm # Birthday Balloon Party 18”/45cm # Birthday Color Grid 18”/45cm #

Tie-Dye Birthday 18”/45cm # Birthday Star Birthday 18”/45cm # Smiley Birthday 18”/45cm # Happy Birthday with Love 18”/45cm # Birthday Wishes 18”/45cm # Balloon Birthday 18”/45cm # Musical Birthday 18”/45cm #

Birthday Kitty 18”/45cm # Birthday Puppy 18”/45cm # Happy Birthday Balloons & Bear 18”/45cm # Birthday Birthday Stars 18”/45cm #

Get Well/Cheer Chatterbox Get Well 18”/45cm # Floral Get Well 18”/45cm # Get Well Butterflies/Balloons 18”/45cm # Get Well Soon Rainbow Butterflies 18”/45cm # Get Well Balloons/Bandages 18”/45cm # Get Well Flowers 18”/45cm # Get Well Watering Can 18”/45cm # To Cheer You Tulips 18”/45cm #

Love/Anniversary I Love You 18”/45cm # Modern Love 18”/45cm # Solitary Rose 18”/45cm # Love Script (Red) 18”/45cm # Hugs & Kisses 18”/45cm # Solitary Love 18”/45cm # Neon Love 18”/45cm # Love 18”/45cm #

Love/Anniversary P.S. I Love You 18”/45cm # I Love You Pink 18”/45cm # Love Single Rose 18”/45cm # Smiling Heart 18”/45cm # Love Roses/Ribbon 18”/45cm # Love Butterfly & Roses 18”/45cm # Lavender Anniversary 18”/45cm # Anniversary Balloons 18”/45cm #

Special Message Thank You/Thinking of You Thanks! 18”/45cm # Thank You 18”/45cm # Thank You Stars 18”/45cm # Thinking of You 18”/45cm # Butterfly Thinking of You 18”/45cm #

Special Message You’re Special 18”/45cm # Smiley Face 18”/45cm # You’re Special Hearts 18”/45cm # You’re Special Rose 18”/45cm # Butterfly & Heart You’re Special 18”/45cm #

Special Message Congrats/Good Luck Congratulations Stars 18”/45cm # Congrats Beat 18”/45cm # Congrats 18”/45cm # Congrats Burst w/Balloons 18”/45cm # Congratulations Fireworks 18”/45cm # Good Luck Stripes 18”/45cm # Good Luck Clovers 18”/45cm #

Baby Baby Steps 18”/45cm # Baby Boy 18”/45cm # Baby Girl 18”/45cm # It’s a Girl Bear 18”/45cm # It’s a Boy Bear 18”/45cm # Welcome Baby Stork 18”/45cm #

Birthday Perfection 18”/45cm # Birthday Shimmer 18”/45cm # Blue Impressions Birthday 18”/45cm # Over the Hill 18”/45cm # Shimmering Birthday 18”/45cm # Sunny Days Birthday 18”/45cm # MESSAGE BALLOON PLAN-O-GRAM Smiley Birthday 18”/45cm # Festive Birthday 18”/45cm #

Modern Love 18”/45cm # Congrats 18”/45cm # Good Luck Stripes 18”/45cm # Chatterbox Get Well 18”/45cm # Baby Boy 18”/45cm # Baby Girl 18”/45cm # Lavender Anniversary 18”/45cm #

15 Everyday Message Balloon Program Plus Licensed Products

Additional Designs For a 25 MESSAGE BALLOON PLAN-O-GRAM Tie-Dye Birthday 18”/45cm # Birthday Kitty 18”/45cm # Birthday Puppy 18”/45cm # Happy Birthday Balloons & Bear 18”/45cm # Floral Get Well 18”/45cm # Baby Steps 18”/45cm # I Love You 18”/45cm # Smiling Heart 18”/45cm # Thanks! 18”/45cm # Smiley Face 18”/45cm #

25 Everyday Message Balloon Program Plus Licensed Products

Additional Designs For a 40 MESSAGE BALLOON PLAN-O-GRAM Star Birthday 18”/45cm # Birthday Bursting Fireworks 18”/45cm # Birthday Stars & Balloons 18”/45cm # Birthday Glitter 18”/45cm # Birthday Confetti 18”/45cm # Happy Birthday with Love 18”/45cm # Welcome Baby Stork 18”/45cm # It’s a Girl Bear 18”/45cm # It’s a Boy Bear 18”/45cm #

Additional Designs For a 40 BALLOON PLAN-O-GRAM Get Well Butterflies/Balloons 18”/45cm # Thank You Stars 18”/45cm # Anniversary Balloons 18”/45cm # You’re Special 18”/45cm # Butterfly Thinking of You 18”/45cm # Congratulations Stars 18”/45cm #

40 Everyday Message Balloon Program Plus Licensed Products