By Trevor Gutting. Social networking site created in 2004 by Mark Zuckerberg Over 900 million users Allows users to connect with people from all over.

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Presentation transcript:

By Trevor Gutting

Social networking site created in 2004 by Mark Zuckerberg Over 900 million users Allows users to connect with people from all over the world

The internet is expanding at a rapid pace and new technologies like social media are changing how we live (LaRocco, 2010). Social media changes how we get information. Traditional ways of advertising (print, radio, TV) are losing out to the internet and sociacl media (LaRocco, 2010).

Number one way they make money (Protalinski, 2012). Companies can reach millions of people at once for a cost- effective price. Niche-marketing (LaRocco, 2010) Promotional ads introduced to new timeline feature (Cox, 2011). Three types of ads-Banner, news feed, and business pages (Kabani, 2012)

It is almost impossible to escape ads Niche-advertising allows people to see ads for their interests (LaRocco, 2010). The new timeline affects where and how long people look at each element of a page study/#61165Good-Morning-America-Average-Time-to-First-Fixationhttp://mashable.com/2012/04/30/facebook-timeline-eyetrack- study/#61165Good-Morning-America-Average-Time-to-First-Fixation People no longer need to turn on TV or read a newspaper to hear about a company Facebook ads are interactive allowing people to click on them and bring them to a site

Didn’t like ads when Facebook first started them It is weird to see ads that are specific to the interests I have on page

Facebook is changing how we see ads Companies can reach millions of people at once and we are seeing more and more ads It will be interesting to see what the next trend in Facebook ads is going to be

Cox, C. (2011, December 21). Facebook to show sponsored ads in news feed in Retrieved from Kabani, S. H. (2012). The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue. (2012 ed., pp ). Dallas, TX: BenBella Books, Inc. LaRocco, M. (2010). Ultra-niche advertising, cherry picking now possible with facebook, google ads.National Underwriter, 114(41), Retrieved from Protalinski, E. (2012, February 06). Zdnet.com. Retrieved from money-come-from/8654http://