Marketing Strategy Training Session. Objectives Seek potential investors Investigate the firm Marketing Strategic Management Systems Research the World.

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Presentation transcript:

Marketing Strategy Training Session

Objectives Seek potential investors Investigate the firm Marketing Strategic Management Systems Research the World Wide Web

Customer Requirements Target health-conscious areas Study traffic patterns in selected areas Interview potential customer base for food preferences Interview potential customer base for sports preferences

Meeting the Needs Use customer interview results to develop menu plans Select a location with the greatest exposure Use customer interview results to develop interior sports designs

Cost Analysis Miami costs have soared in the 3rd quarter New York costs have remained steady