© Prentice Hall,

© Prentice Hall, ObjectivesObjectives 1.A definition of creativity and an awareness of its importance in organizations 2.Insights about the three components that comprise creativity in individuals 3.Guidelines for how to increase creativity in organizations 4.A definition of innovation and an understanding of the relationship between creativity and innovation 5.An awareness of the innovation process 6.An understanding of total quality as a base for spawning creative ideas 7.Insights about achieving quality and the quality improvement process

© Prentice Hall, CreativityCreativity Defining Creativity Importance of Creativity in Organizations Creativity in Individuals Increasing Creativity in Organizations To encourage creativity in organizations, managers can challenge workers... challenge worker autonomy... afford time for accomplishing work... establish diverse work groups... personally encourage workers... establish systems support... hire and retain creative people

© Prentice Hall, CreativityCreativity

© Prentice Hall, CreativityCreativity

© Prentice Hall, CreativityCreativity

© Prentice Hall, InnovationInnovation Defining Innovation Linking Innovation and Creativity The Innovation Process Step 1: Inventing Technology ideas Product ideas Process ideas Management ideas Step 2:Developing Step 3: Diffusing Step 4: Integrating Step 5: Monitoring

© Prentice Hall, InnovationInnovation

© Prentice Hall, InnovationInnovation

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management Essentials of Total Quality Management (TQM) Defining Total Quality Management The Importance of Quality Positive Company Image Lower Costs and Higher Market Share Decreased Product Liability Costs Established Quality Awards

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management Essentials of Total Quality Management (TQM) (continued) The Quality Improvement Process The Incremental Improvement Process Step 1: An area of improvement is chosen (improvement “theme”) Step 2: Organize a quality improvement team if it hasn’t been done Step 3: The team “benchmarks” the best performers Step 4: Team analyses current performance to meet or beat benchmark Step 5: Team performs a pilot study to test the selected remedies Step 6: Management implements the improvements

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management Essentials of Total Quality Management (TQM) (continued) The Quality Improvement Process (continued) Reengineering Improvements Principle 1: Organize around outcomes, not tasks Principle 2: Have those who use the process output perform the process Principle 3: Subsume information-processing work into the real work Principle 4:Treat geographically dispersed resources as if centralized Principle 5: Link parallel activities instead of integrating their results Principle 6: Put decision point where work’s performed and build control Principle 7: Capture information once and at the source

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management Creative Ideas Based on TQM Expertise Possible Creative Ideas Based on Crosby’s Work Possible Creative Ideas Based on Deming’s Work

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management

© Prentice Hall, Catalyst for Creativity and Innovation:Total Quality Management

© Prentice Hall, Questions