EVENT SPONSORSHIP Presented by Bruce Skinner, CFEE

Outstanding Events Sell Sponsorship The most important thing for a successful event manager to do Updating your event Attributes of outstanding events Creating the proper image in the eyes of your sponsors

Research: The Sponsor’s Perspective How to research your sponsor’s needs How to discover how your sponsor’s mind operates Why ongoing sponsorship research is important What is important and valuable to sponsors

The Effective Sponsorship Proposal How to present added value and benefits that will get a sponsorship proposal notice How to create the right fit How to help sponsors differentiate themselves

Benefits: The Formula for Sponsorship Success and Growth How to add value to your event sponsorship packages How to use sponsorship exclusivity to your advantage How to use the demographics of your event to improve your properties How to provide business-to-business opportunities How to activate your sponsorships How to provide the best in hospitality

The Keys to Successful Sales How to meet a potential sponsor in person How to use board members, sponsors and others as door openers How to leverage retailers How to use local representatives to reach regional/national sponsors

The Staff-Sponsor Client Relationship How corporate sponsorship has increased the number of event managers Why it is imperative to have good professional managers on your staff The qualities of a good sponsorship event manager The makeup of a good staff for an event

The Law of Return: How to Keep Sponsors Coming Back How to retain sponsors year after year How to give sponsors a sense of ownership in your event