30 Recruiting Strategies in a Down Economy in 30 Minutes: {Drinking from a Firehose…}

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Presentation transcript:

30 Recruiting Strategies in a Down Economy in 30 Minutes: {Drinking from a Firehose…}

My Goal Today…

…Show You 30 Recruiting Strategies in a Down Economy

Webinar “Take Aways” Entire PowerPoint Slide Deck 14-Day Trial of Broadlook Diver (Twice the Normal Trial Period)

About the Speaker Geoff Peterson is the Managing Principal for General Lead ( and Editor for StaffBytes ( Geoff has eight years full life-cycle recruiting, Internet sourcing and research experience nationwide, having fulfilled successful engagements with small organizations and Fortune 500 companies alike. He brings a wealth of knowledge and experience to the table including Technical Recruiting, Executive Recruiting, Internet Sourcing, Name Generation, Competitive Intelligence, Internet Research, Job Search Strategy, and Recruitment Marketing.

About General Lead General Lead ( is a national provider of talent delivery, advanced sourcing solutions, and custom recruitment training. We provide resources for staff augmentation and direct hire positions, as well as sourcing specifically for active and passive talent in the marketplace through competitive intelligence research, name generation, resume mining, talent pooling and candidate marketing and screening. In addition, our team creates cutting-edge training for recruiters, sourcers and human capital professionals to reflect the fast changing recruitment landscape.

Free Test Drive:

Broadlook Diver *14-Day Free Trial Included with Webinar : /gpeterson?ref=gpeterson /gpeterson?ref=gpeterson

30 Recruiting Strategies in a Down Economy

The Economy is Not in Good Shape

Layoffs are Everywhere

#1: Pay Attention to Layoffs; Raid Competitors

#2: General Job Boards are Dying; Go Niche

#3: Be Visible EVERYWHERE Online

#4: Dive into Mobile Marketing

#5: Get a Corporate Facebook Page

#6: Start a LinkedIn Group

#7: Be Accessible with IM on your Website

#8: Utilize Online Press Releases

#9: Create Free Whitepapers, eBooks and PPTs

#10: Host an Online Video Show

#11: Utilize Podcasting

#12: Do Creative Marketing Campaigns

#13: Run Referral Programs Online

#14: Get Your Jobs Listed in Search Engines

#15: Build a “Better” Career Site

#16: Run CPC/CPM/CPA Ad Campaigns

#17: Capture Talent with RSS Feeds

#18: Build a Passive Talent Database

#19: Tune Into the Blogosphere

#20: Use Your Blog to Drive Talent

#21: Get on the Microblogs…Especially Twitter

#22: Find Billions of FREE Documents Online

#23: Use Jigsaw to Complete Your Puzzle

#24: Bookmark the Web; Make it Your Library

#25: Automate Your Sourcing Efforts

#26: Conduct Virtual Job Fairs

#27: Create Custom Search Engines

#28: Find Passive Talent in Your ATS & Desktop

#29: Stay Active in Online Groups

#30: Be Visible “Locally” with Meetup

#31 (BONUS): Host Free Webinars on Hot Topics

The Sourcer’s Playbook: Cutting-Edge Sourcing Techniques, Strategies and Secrets Presented By: Geoff Peterson Managing Principal, General Lead Editor, StaffBytes January 22, PM-3PM EST January 28, PM-3PM EST

The War for Talent: 400+ Ways To Source Passive Talent Presented By: Geoff Peterson Managing Principal, General Lead Editor, StaffBytes January 21, PM-3PM EST

Important Information *Presentation Available for Download Online: *Broadlook Diver Trial: Geoff Peterson Managing Principal, General Lead ( (724) Editor, StaffBytes ( LinkedIn: Twitter ID: