WHAT’S NEXT MAGAZINE + ADVERTISING 3.0. WHY ARE WE INTO ADVERTISING?

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Presentation transcript:

WHAT’S NEXT MAGAZINE + ADVERTISING 3.0

WHY ARE WE INTO ADVERTISING?

TO SELL...

...BY COMMUNICATING WITH OUR CUSTOMERS IN A WAY THAT IS IMPACTFUL, RELEVANT AND DIFFERENT.

READING MAGAZINES, WATCHING TV, WALKING IN THE STREETS, SURFING ON THE WEB... EVERY DAY YOU ARE IN CONTACT WITH ADVERTISING...

...ONLY FEW STAY IN YOUR MIND

MAGAZINES PLAY AN IMPORTANT ROLE IN THE MEMORY BUILDING VIA THE INTENSE AND PERSONAL RELATION WITH THE READER

MAGAZINES STAND FOR  (Personal) CHOICE  IMPLICATION (you pay for them)  FREEDOM (when you want, and for as long as you want to) AN EVER GROWING RELATIONSHIP

HOWEVER WHEN YOU LOOK AT MAGAZINE ADVERTISING, IT’S CLEAR THAT MANY CREATIVE PEOPLE THINK IN AN UNIDIMENTIONAL WAY...

IN THIS ERA OF NEW ADVERTISING WE TALK A LOT ABOUT INTERACTIVE ADVERTISING...

WHEN YOU TALK INTERACTIVE, MOST PEOPLE THINK INTERNET

INTERACTIVE IS NOT ABOUT A MEDIA

IT’S ABOUT A USE OF MEDIA...

HOW CAN MAGAZINE ADVERTISING BE REMARKABLE AND RELEVANT IN THIS NEW ADVERTISING ERA?

YOU CAN OF COURSE USE THE ALREADY EXISTING TECHNIQUES: Gatefold Pop Up Tête-bêche Advertorials

ANOTHER ANSWER IS TO CHANGE YOUR POINT OF VIEW ABOUT THE MAGAZINE MEDIA...

A MAGAZINE IS AN OBJECT THAT MAKES PART OF PEOPLE’S EVERYDAY LIFE...

BY FOCUSING ON THE SPECIFICALITIES OF A MAGAZINE YOU COME TO SURPRISING AND INTERACTIVE MAGAZINE CONCEPTS...

BY USING ITS FORM...

PLAY WITH THE CONTENT, PLAY WITH THE TEXTURE, PLAY WITH THE SUPPLEMENTS....

MAGAZINE ADVERTISING 3.0

SOME BELGIAN EXAMPLES…

MAGAZINE ADVERTISING 3.0

IT’S UP TO YOU!

THA NKS