Communications Resources 2008 POCO Seattle Susan Root Director, Conference Business Services July 2008 xx

2007 Conference Services Survey Do you think IEEE Conference Services should offer more support in conference promotion, marketing and sponsorships? Yes58% No39%

Survey Comments Say… “More on promotion and marketing could help. Otherwise we rely on grass roots marketing.” “Conference promotion is an important aspect of a successful conference.” “Hard to answer because I don’t have any idea of what is currently offered.”

Starting to Bridge The GapStarting to Bridge Communicating Your Conference –New POCO Agenda section Communications Resources Writing for the Web and Effective Web Site Design Publicizing Your Conference Your Green Conference

Tools and Services E-notice Inter-OU Communications Vehicle Electronic communications service developed for IEEE organizational units for distribution of newsletters, meeting notices and IEEE conference materials. –No cost to you –Sourced from the IEEE Membership Database  Society, Region, Section, Student Branch, Chapter –Can be sent to all members of a sponsoring conference’s society (with permission) –Opt-out opportunity with each message

Tools and Services Alias For Conferences –Allows communications between committee(s) and/or attendees –Free of charge –Easy to set up –Can be used with or without a “reply all” function –Forwards to the administrator –Multiple aliases per conference permitted

Tools and Services Survey Tool Pilot Currently in development, a survey feature which will allow Conference Organizers to: –Customize a survey from a library of questions –Receive results both in a simple report and from raw data –Work within a timeframe of years to weeks leading up to the conference –Make survey available online and through personalized s Available as a free pilot program in September 08

IEEE Communications Channels Profiled Conferences The Institute –Published four times per year –Mailed to IEEE membership –Each issue profiles six conferences & p rint deadlines for –March Issue: 1 Dec - profiles conferences May, June, July –June Issue: 1 March - profiles conferences Aug, Sept, Oct –September Issue: 1 June – profiles conferences Nov, Dec, Jan –*December Issue: 1 Sept – profiles conferences Feb, Mar, Apr The Institute Online –Six conference profiled in print plus one 600 word, reporter written, conference “preview” article per month * we’re looking for conferences for the December Issue right now

IEEE Communications Channels The following IEEE internal publications will run call for papers, conference announcements and/or news from conferences: –MyIEEE: Community Desktop –Standards: newsletter and print The following will run high-level news, such as a new conference, noteable speakers or other newsworthy information: –IEEE.org homepage –Leadership Wire

Conference Organizers’ Newsletter Monthly publication from Conference Services Sent via to all Conference Organizers Our communications vehicle with you –Policy changes –Process changes –Conference Organizer profile –Industry news

Looking Ahead… –Keep communications active –Build interest into the next year –Consider new communications channels Grass Roots Marketing Social Networking

What We Can Do For You… Give You Access To Tools and Services –eNotice – Aliases –Surveys –IEEE Communications Resources Keep You Informed –Conference Organizers’ Newsletter Provide Guidance On –Master Brand Usage –Internal Communications Channels –Marketing Materials –Best Practices

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