COMEDY CENTRAL ONLINE SPECS 2004

Ad Specs on Comedy Central 250x250, 300x250, 336x280 & Interpoll Pop Ups 25K, Flash accepted along with backup GIF 728x90 Leaderboards 20K, Flash accepted along with backup GIF 120x600 & 160x00 Skyscrapers 25K, Flash accepted along with backup GIF DART Motif / Eyeblaster / Unicast Ads 400x400, 7 second intro & 10 second reminder. Ad should disappear after this time. Audio should be user-initiated (roll-over is fine). Clearly visible & connected “close” or “x” button required. Must be pre-approved by CC Production. File size limit: 100K. 550x440 Game Lead In Ads 50K, Flash 6 accepted. Backup GIF 30K. 7 seconds. 1 loop. Home Page Ad Unit (Comedy Central) 300x250 Flash 5, 7 seconds, 1 loop. Please send.FLA along with fonts Served & Tracked by CC Added Value Elements When Created by CC Production with Client Sign-off: Please send logo in vector art (.EPS or.AI) format. 4 week minimum production time required for all custom units. Text Ad: 180 characters (including spaces and punctuation) along with click URL. Nav Bar Text: 55 characters (including spaces & punctuation) along with click URL. *REDIRECTS NOT ACCEPTED FOR TEXT ADS, Clicks only may be third party tracked.* General Notes All ad units should target a new browser All audio should be user-initiated (roll-over OK) Lead time for standard media: 3 days Lead time for rich media: 5 days

Ad Specs on Comedy Central All standard IAB size media may be third party served and tracked 728x90, 120x600, 160x600, 250x250, 300x250 (does not include home page unit), 336x280 Game Lead In Ad may be third party served and tracked Rich Media Vendor Ads may be third party served and tracked DART Motif / Eyeblaster / Unicast / Shoshkeles Streaming Video Assets :15 video (pre-roll) or :30 video (post-roll) should be mailed on Beta SP in 320x240 format to: c/o Nadia Zia, Comedy Central, 1775 Broadway, 10 th Floor, New York, NY Units that are served and tracked by Comedy Central Home Page 300x250, Sponsor-tagged Flash unit & Tout, Integrated Sponsorship, Custom Units Text Links tracked through clicks only Global Nav Bar, Text Ad, Custom Text Links Client approvals on Comedy Central produced units For all units created by Comedy Central client will receive 2 rounds of review (3 days each round). Exceptions to this may occur during short turnaround periods. Creative / Production contact info: Please forward all creative assets to the following addresses: & Nadia Zia, Director Sales Planning & Operations, (212) p., (646) f.